SaaS Founder Interview
SaaS Founder Interview: Lindsay Tjepkema
Lindsay Tjepkema is Co-Founder & CEO of Casted, the first podcast solution for B2B marketers.
MARKETING + SALES SOLUTIONS
Healthy growth for medical devices.
You impact lives and are changing the world. Our goal is to help you scale your medical product.
WHY MEDICAL DEVICE COMPANIES WORK WITH INSIVIA
Medical devices are unique in their audiences and regulations.
We understand the challenges and opportunities for you to scale your business.
We face regulations and requirements in the language we utilize.
We need to help educate the market on the need and value of our device.
Our marketing and sales has to talk to doctors and administrative teams.
We are speaking to varied stakeholders with different objectives.
Our marketing and sales teams need to have specialized knowledge.
Often we need to help build a case for change.
We don't have a consistent brand or convincing value propositions.
We've grown to this point on referrals, but need to evolve.
HOW WE DELIVER FOR MEDICAL DEVICE COMPANIES
Let's help you capture the market.
Let us work closely with you on foundational strategy to ongoing marketing and sales execution to target specific buyers, entice & convince them, and then drive them from lead to deal.
Research & Strategy
To Convince.
MARKET
RESEARCH
GO-TO-MARKET
STRATEGY
POSITIONING
STRATEGY
Creative & Technology To Convert.
BRAND &
IDENTITY
WEB &
ECOMMERCE
INTERACTIVE
EXPERIENCES
Execute & Optimize
To Win.
INTEGRATED
CAMPAIGNS
PUBLIC RELATIONS
& WORD-OF-MOUTH
CONTENT
& MEDIA
SEARCH
& SOCIAL
CONVERSION
OPTIMIZATION
MARKETING
AUTOMATION
Improve & Retain
To Scale.
PRODUCT
STRATEGY
UI/UX
DESIGN
RETENTION
CONSULTING
AN EXPERIENCED DEVICE MARKETING AGENCY
Experienced in medical devices.
Since 2002, we've been helping companies market and sell.
We've helped acheive marketplace exposure and platform recognition.
We've created targeted organic programs to drive search traffic.
We've helped get influencers for Chrome extensions help promote in communities.
We've built relationships with enterprise platforms for word-of-mouth support.
We've developed strategies to exponentially increase conversions.
We've helped apps focus on renewals to ensure continued growth.
DON’T JUST TAKE OUR WORD FOR IT
Hear from great software leaders.
David Lecko, Founder of Deal Machine
"They're just really talented and they have vast experience in many different domains."
"Our churn has moved from 15% down to 10%, which is the lowest it has ever been. For us, that's a savings of about $35,000 per month."
"Definitely work with Insivia ... because when we've made those based on their recommendations, it has paid off."
“Insivia took my rough concepts and goals, crafted them into a compelling vision, and then executed that into a fantastic solution.”
– Jeff Epstein, Health Tech Corridor
“Insivia applied new technology and techniques coupling them with old school values like hard work and meeting tight deadlines to create effective campaigns.”
– Bob Brooks, Bearware
“Insivia created an amazing site focused on generating quality leads for our sales team — and they delivered big time and on time.”
– Roy Bielewicz, Mongoose Metrics
SOFTWARE + TECHNOLOGY MARKETING E-BOOK