What IoT Marketers Need to Keep in Mind
Ultimately, the main factor behind the success of smart devices can be boiled down to one thing; convenience.
A home or office that uses smart products will make life much easier for the user and quicker to get things done. Now, with a press of a button, you can order more coffee, set the temperature of your house, lock a door, keep an eye on your health or manufacture something remotely. Did you forget to turn off the stove in the kitchen when you went to work? No problem.
You can now do that using an app on your smartphone. You’ve heard the term “value proposition”. Well, in the context of IoT marketing, you will need to understand the unique value proposition offered by your product.
For B2C products, you will need to understand how your product will solve customers’ problems and make life easier, and for B2B, you will need to educate customers on where the product fits in their value chain.