Today Rick shares the advantages of Mobile Marketing and how your company can benefit.
Hey everyone it’s mobile marketing month here at Insivia and I just want to take a few minutes to talk to you about the advantages of mobile marketing. The first thing that I want to touch on is the ROI, the return on investment of mobile marketing. Now before I head down and start talking about this you need to understand that just doing mobile marketing is not the end all be all marketing solution for your business but it gives you a great way to interact with your customers and get that and initial first response to drive them back to you our business and as long as you’re offers in the material they are offering your customers is delivered in the correct way you’re going to get a great response from your customers.
So in regards to ROI typically when you send out the emails to your clients or customers on average those emails are acted on and responded to six percent to about fifteen percent of the time as with mobile messages the open rate on a text message SMS message is ninety five percent and about fifty percent of the time those mobile messages are interacted with or responded to which is almost unheard of in the marketing world, so for mobile marketing it’s a great way to introduce your customers to new content for your business.
It’s very convenient as well. The one thing with mobile marketing is it’s non intrusive which means a lot of your customers in order to receive mobile marketing from your business they have to allow it. Very similar to what opting in with an email address, but the mobile phone and mobile SMS messaging is much more personal hostile people think about it a little bit more so when they get these messages there much quicker to respond.
Also with mobile marketing, it’s very quick it’s a very simple quick and easy way for you to interact with your business with the push of the button you can have a text message out to all your customers and clients, and also if you have mobile apps or web apps, the abilities to send them push notifications about new things within your business has never been easier. Another great thing about doing mobile marketing is it’s very green. The days of direct mail marketing, printing a bunch of postcards, mailing them out, and getting about a one percent return when doing a direct mail campaign. Mobile marketing and text message marketing is very green friendly. It’s also the way for the future. Everyone has a smartphone, everyone has a mobile phone and in the future it’s only going to be more and more people and individuals getting them at younger ages. So mobiles definitely the way of the future and with you having a growing business you want to make sure that mobile marketing is a part of your future marketing strategy.