The twitterverse is crowded with information rapidly running down your newsfeed. Reading and engaging with every tweet would be a 24/7 job—at least! To stay up to date on all social media platforms and to get the most out of it, you need to start working smarter, not harder.
With millions of people on Twitter and counting, getting brand exposure and not losing your message in the crowd is a tough task. Have you ever wondered if there’s an ideal time to tweet? You’d better believe there is! Just with anything else, if you’re in the right place at the right time, you’ll be rewarded.
Studies conducted by Bitly (URL shortening and tracking service) concluded that peak traffic times are from 9a.m. to 3p.m. The graph below shows peak traffic times. The white blocks represent the times and days when click-through rates are lowest, whereas dark blue blocks represent times and days when click-through rates are highest. You can see that early afternoon is the ideal time to tweet, specifically between 1p.m. to 3p.m. EST, Monday through Thursday.
So, why does it matter when you tweet? Because Twitter is a continuous platform, your message isn’t static and will scroll further down the newsfeed. You want your message to hit at peak times to gain maximum exposure.