The goal of marketing is to generate interest in the company’s products or services by using promotional tools that will get people talking about them.

Marketing has evolved over time from being primarily done through traditional channels like print and television ads to now focusing mainly on digital channels like search engine optimization (SEO) and pay-per-click advertising (PPC).

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How to Build a B2B SaaS Brand

Article in B2B SaaS

What are SaaS companies?Software as a service (SaaS) companies are no doubt the dominant of the business environment, both in their respective local economies and at the global level. Several statistics are supporting the fact that the SaaS business segment is fast-growing and the largest market segment since 2019. For example, Gartner research estimated that […]

B2B SaaS Growth Marketing Strategy

Article in B2B SaaS

The B2B SaaS industry has experienced significant growth in recent years, averaging approximately 30% per year. This robust growth has been backed by the huge rise of the use of technology in proffering solutions to major business problems. Gartner research published that the revenue of the SaaS industry should hit $143.7 billion USD by the […]

How to Create the Best Websites for B2B SaaS Companies

Article in B2B SaaS

In short, a B2B Software as a Service (SaaS) company strives to solve problems and pain points for businesses by hosting applications on the internet. In the cloud-based model, software products are hosted on the company’s server but can be accessed and utilized by customers remotely.  B2B SaaS companies handle several business functions, including customer […]

15 Internet + Marketing Infographics


I love infographics. They are a great way to see big information in simple formats. Below I have listed some of my favorite infographics from around the web. Who’s using the internet? Internet Users: 94% have a college education; 83% make more than $75,000 a year. State of The Internet 2009 How The World Spends […]