Internet Sales strategies have a significantly lower CAC of just $0.42

Compared with previous surveys, field sales lagged inside sales by a greater amount this year (6% in 2015 vs. an insignificant 2% difference in 2014). Median growth among field sales dominated companies slightly lagged inside sales dominated companies (by 6% points), but led internet sales by 8% points. Channel sales dominated companies grew significantly faster, though the data is sparse. Mixed also performed well.

SaaS & Tech Growth Strategy Articles

• Creating A Strategic Marketing Approach for Software & Technology Companies
  The most successful marketing campaigns are executed with a clear vision and goal.
• Personas and The “Broken Telephone” Game
  We've all played the telephone game.
• Understanding the Benefits of Visualizations with GA4: A Guide for SaaS Companies
  Understanding the Benefits of Visualizations with Google Analytics 4 (GA4): A Guide for SaaS CompaniesData visualizations are powerful tools for communicating complex information in a clear and concise manner. They allow us to present data in an easily understood way, regardless of the viewer's level of expertise. Whether it's communicating information internally to team members […]
• Make Tactical Goals Part of Your Vision
  When it comes to your business, you're probably planning a lot of different things - your next marketing move, your newest product, or making an acquistion. But not many businesses spend time planning out how to achieve goals.In fact, a lot of people leave this critical step out during their visions.After all, when most people […]
• 10 Reasons Your Customers Are Churning
  Churn is a death knell for any business. Make sure you aren't making any of these common reasons your customers are churning.
• Your Guide to All Things EdTech: Go-To-Market, Branding, Positioning
  Your Guide to EdTech: Go-To-Market, Branding, and Positioning StrategiesA compelling positioning, branding, and go-to-market strategy is critical for EdTech companies for several reasons.The EdTech market is highly competitive, with many companies vying for attention from educators, students, and parents. A strong brand can help your company stand out in this crowded market and attract new […]
• What is EdTech? Get to Know The Emerging SaaS Field
  What is EdTech? Get to know the emerging field.EdTech is a rising industry in the SaaS world. Here is your guide to the internet's most burning EdTech questions.Explore the article:What is education technology (EdTech)?How can technology be used to enhance education?What are the benefits of using EdTech in the classroom?What are some popular EdTech tools […]
• What's the difference between marketing and strategic marketing?
  Marketing and strategic marketing is sort of like the difference between a piece of cheese and using that piece of cheese to make some delicious lasagna.
• The Basics of Analyzing Your Audience
  As audience analysis month draws to a close, Rick goes over the basics to make sure we understand the goals and importance of taking time to analyze your audience. It’s audience analysis month here at Insivia, so lets go over some of the basics and make sure you understand the importance of analyzing your audience. […]

SaaS + Software Stats

• Improve Your Pricing Schedule And Turn More Profit
• 80% of venture capital investments take place in the enterprise
• 55% of SaaS companies rate Customer Retention as the key metric to measure
• For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time
• Three uses for the SaaS Guidelines
• It’s 4x cheaper to upsell existing customers than acquire new customers: costing just $0.28 to acquire an additional dollar of revenue
• Achieving a SaaS Quick Ratio of 4 is a good benchmark for young, high-growth companies but the equation changes as those companies reach scale
• High-growth companies offer a return to shareholders 5 times greater than medium-growth companies
• The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

SaaS & Tech Growth Strategy Stats

• 55% of SaaS companies rate Customer Retention as the key metric to measure
• Cloud-hosted applications have a 99% uptime
• The very best SAAS companies keep monthly revenue churn at around 0.58%, that’s only about 7% revenue churn a year
• Growing faster has twice as much impact on share price as improving margins
• in 2016, women-led companies received $1.46 billion in investments from venture capitalists. Male-led companies, on the other hand, received $58.2 billion
• All types of investment have grown, year-on-year, with the biggest growth during the seed stage of financing
• Because of the losses in the early days, which get bigger the more successful the company is at acquiring customers, it is much harder for management and investors to figure out whether a SaaS business is financially viable.
• A 2017 SaaS Capital survey showed that young companies actually have higher retention rates than more mature SaaS businesses
• Best-in-class SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month