Internet Sales strategies have a significantly lower CAC of just $0.42

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Compared with previous surveys, field sales lagged inside sales by a greater amount this year (6% in 2015 vs. an insignificant 2% difference in 2014). Median growth among field sales dominated companies slightly lagged inside sales dominated companies (by 6% points), but led internet sales by 8% points. Channel sales dominated companies grew significantly faster, though the data is sparse. Mixed also performed well.

More SaaS + Software Stats

80% of venture capital investments take place in the enterprise

It’s common for startups to grow rapidly, doubling or tripling in size year over year, until they hit $5M in ARR

Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts

The largest SaaS companies (>$75million yearly revenue) attribute 2.5x as much new revenue to upselling than the smallest SaaS companies (<$1.25million): 28% versus 11%

The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

The fastest growing SAAS companies averaged $250k in MRR and were only losing around 3.2% of that revenue each month to churn

As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn

A 2017 SaaS Capital survey showed that young companies actually have higher retention rates than more mature SaaS businesses

Companies with longer contracts (2+ years) reported the lowest annual unit churn

If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer

More Growth Strategy Stats

In 2020, China is expected to generate 55 billion U.S. dollars in the global medical technology market.

Software and online services are in a period of dizzying growth

Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network

Is your SaaS business viable?

The very best SAAS business has a negative churn rate and will have a Dollar Retention Rate of greater than 100%

SaaS businesses face significant losses in the early years (and often an associated cash flow problem)

The average SaaS company spends just 6 hours determining their pricing strategy

The average Quick Ratio of fastest growing SaaS companies (those with a CAGR of over 50%) is 3.9: generating $3.9 in revenue for every $1 lost to revenue churn

Revenue Renewal Rate= (MRR up for the renewal at beginning of month- MRR not renewed at the end of month)/ MRR up for renewal at beginning of month)

The median startup spends 92% of first year revenue on customer acquisition, taking 11-months to payback their Customer Acquisition Cost