Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013

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As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn. Companies with shorter contracts (under 2 years) saw increased dollar churn compared to last year; contracts 2 years or longer were relatively consistent with prior survey results.

By definition, non-renewal rates are higher than gross dollar churn rates. However, it is interesting to see that the non-renewal rates are also higher for shorter duration contracts.

More SaaS + Software Stats

Software and online services are in a period of dizzying growth

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business

The statistic shows the worldwide IT spending on enterprise software from 2009 to 2020.

Growing faster has twice as much impact on share price as improving margins

Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.

Analysed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes

The fastest growing SaaS companies raise an average of $9.5M in Series A funding

If the numerator of your quick ratio is growing that means your revenue is growing. It’s important to keep increasing revenue to counter any MRR (Monthly Recurring Revenue) that is lost to churn

The best SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month

Internet Sales strategies have a significantly lower CAC of just $0.42

More Growth Strategy Stats

The median TTM revenue growth rate + adj. EBITDA margin for publicly traded SaaS companies was ~37%, implying that just under one half met or exceed “The Rule of 40%”

How Often Should The Pricing Committee Be Meeting And Making Changes?

The best SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month

In 2020, China is expected to generate 55 billion U.S. dollars in the global medical technology market.

The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month

In 2018, the global tech spending is forecast to amount to 3,212 billion U.S. dollars.

The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%

After $10M in ARR, the median growth rate slows to just under 50%

SaaS businesses face significant losses in the early years (and often an associated cash flow problem)

Increases in revenue growth rates drive twice as much market-capitalisation gain as margin improvements for companies with less than $4 billion in revenues