Discover the top 20 customer-centric strategy books that help businesses grow by focusing on what buyers truly need. Build smarter, outside-in strategies.
In 2019, spending on enterprise software is expected to reach 427 billion U.S. dollars. That same year, expenditure in the global information technology market is forecast at 3,790 billion U.S. dollars, while IT services, the second largest segment behind communications services, is set to reach 1,016 billion U.S. dollars. Enterprise software is a segment of the information technology market aimed at responding to the needs of larger organizations’ core business processes. Generally, enterprise software aims to improve productivity and efficiency, fulfilling the needs of one or more core business processes via a single piece of software architecture. Human resources, accounting, and sales are functions commonly targeted by such programs. The Enterprise application software market encompasses among other things, business intelligence, enterprise resource planning, customer relationship management, supply chain management, and project and portfolio management.
Discover the top 20 customer-centric strategy books that help businesses grow by focusing on what buyers truly need. Build smarter, outside-in strategies.
Discover the top 20 customer experience books that help you create memorable journeys, improve retention, and build a buyer-first business.
Discover the top 20 strategic business planning books for entrepreneurs, marketers, and executives. Build smarter strategies, drive growth, and outthink the competition with these must-read titles.
Learn what it means to be customer-centric, why it matters after the sale, and how companies can build loyalty and retention through better customer experiences.
Learn what it means to be customer-centric, why it matters after the sale, and how companies can build loyalty and retention through better customer experiences.
Learn the difference between buyer-centric and customer-centric strategies—and why knowing when to use each can improve your marketing, sales, and retention.