In today’s tech-saturated market, the term “growth hacking” has become a buzzword that is often thrown around, but what exactly does it mean and why is it significant, particularly for Software […]
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Reported median annual unit churn (by customer count) is 10% for the group. This median has remained relatively consistent with 2015 findings.
Not surprisingly, companies with longer contracts (2+ years) reported the lowest annual unit churn.
Median annual gross dollar churn (without the benefit of upsells) is ~8%. This result is comparable to past survey results (7% in 2015, 6% in 2014, 8% in 2013).
In today’s tech-saturated market, the term “growth hacking” has become a buzzword that is often thrown around, but what exactly does it mean and why is it significant, particularly for Software […]
🕑 Reading Time: 16 MinutesArtificial intelligence packs a massive punch on a business’s way of working. With the capacity to pull insights from massive datasets, make comprehensive choices, and offer smart personalization, AI completely […]
🕑 Reading Time: 19 MinutesI can already hear the YouTube mob grabbing their pitchforks and lighting their torches…
🕑 Reading Time: 23 MinutesStrategic planning serves as the blueprint for a company’s success, guiding decisions and actions toward achieving long-term goals. However, the foundation of any effective strategy lies in thorough and comprehensive […]
🕑 Reading Time: 15 MinutesEven if you are already in a Product-Led model, we’ll be discussing a framework for making that decision, some of the pros/cons of doing so, and even some unique alternative ways to look at a product-led growth model.
🕑 Reading Time: 19 MinutesMarketing and strategic marketing is sort of like the difference between a piece of cheese and using that piece of cheese to make some delicious lasagna.
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