If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer

From For Entrepreneurs.com
Quote in Market Research

Pricing/Upsell/Cross Sell

More SaaS + Software Stats

Cloud-hosted applications have a 99% uptime

The very best SAAS business has a negative churn rate and will have a Dollar Retention Rate of greater than 100%

Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts

Account Churn Rate (ACR) = customers at beginning of month – customers at the end of month / customers at beginning of month

Unlike many other industries, if a software company grows at only 20%, it has a 92% chance of ceasing to exist within a few years

Improve Your Pricing Schedule And Turn More Profit

The median TTM revenue growth rate + adj. EBITDA margin for publicly traded SaaS companies was ~37%, implying that just under one half met or exceed “The Rule of 40%”

Because of the losses in the early days, which get bigger the more successful the company is at acquiring customers, it is much harder for management and investors to figure out whether a SaaS business is financially viable.

High-growth companies generate 60% fewer sales opportunities than low-growth companies

Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts. Source: ForEntrepreneurs

More Market Research Stats

To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

Cloud application services (SaaS) to reach $126 billions by the end of 2021

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

SaaS solutions have the highest security features with 95% security failures due to human error

Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019.

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

Investment in marketing automation tools is expected to reach $25 billion by the year 2023

Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network

In 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.