We are 100%, absolutely focused on SaaS & Tech. Founded in 2002, we've worked with hundreds of companies driving marketing, sales & retention for scalable growth.
The intelligence of a consultancy combined with the creativity of an agency to deliver massive growth for software and technology companies.
We reduce the time and complexity of each step from prospect to customer to evangelist for increased lifetime value.
• Founded 2002.
• Clients in 25 US states & 8 countries.
• 100% focused on working with SaaS & tech companies.
• A super passionate, in-house team of experts.
• A track record of results & industry leading work.
Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000
Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added
Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers
Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013
80% of venture capital investments take place in the enterprise
As companies scale their growth engines, a slightly-above-average churn rate becomes harder and harder to offset with net new revenue growth, especially when the goal is to outpace it by 4x
It’s 4x cheaper to upsell existing customers than acquire new customers: costing just $0.28 to acquire an additional dollar of revenue
Revenue per employee has been steadily increasing in SAAS companies. It serves as a great longitudinal measuring stick to understand the increasing or decreasing efficiency of the business
55% of SaaS companies rate Customer Retention as the key metric to measure
The median annual unit churn for SAAS companies was 10% in 2016
Investment in marketing automation tools is expected to reach $25 billion by the year 2023
The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer
Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019.
86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available
Cloud application services (SaaS) to reach $126 billions by the end of 2021
Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network
54% treat upselling and add-on sales as high priority
SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence
Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month