If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer

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Pricing/Upsell/Cross Sell

More SaaS + Software Stats

Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers

Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013

80% of venture capital investments take place in the enterprise

As companies scale their growth engines, a slightly-above-average churn rate becomes harder and harder to offset with net new revenue growth, especially when the goal is to outpace it by 4x

It’s 4x cheaper to upsell existing customers than acquire new customers: costing just $0.28 to acquire an additional dollar of revenue

Revenue per employee has been steadily increasing in SAAS companies. It serves as a great longitudinal measuring stick to understand the increasing or decreasing efficiency of the business

55% of SaaS companies rate Customer Retention as the key metric to measure

The median annual unit churn for SAAS companies was 10% in 2016

More Market Research Stats

Investment in marketing automation tools is expected to reach $25 billion by the year 2023

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019.

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

Cloud application services (SaaS) to reach $126 billions by the end of 2021

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network

54% treat upselling and add-on sales as high priority

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month