If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer

Market Research Articles

• Why Data Analysis Matters for SaaS Companies and How an Agency Can Support
  Why Data Analysis Matters for SaaS Companies and How an Agency Can SupportData analysis has emerged as a critical component for achieving sustainable success and maintaining a competitive edge. SaaS companies, which deliver software solutions over the cloud, are increasingly relying on data-driven insights to drive strategic decisions, enhance customer experiences, optimize product offerings, and […]
• How a SaaS Agency Will Change Your Conversion Rates
  How a SaaS Agency Will Increase Your Conversion RatesIn the dynamic landscape of the technology industry, SaaS companies face the perpetual challenge of increasing conversions to drive growth and establish a formidable market presence. Effective marketing for tech companies, particularly SaaS companies, requires a strategic blend of innovation, customer engagement, and data-driven approaches. Collaborating with […]
• 20 Strategy-Changing Stats from a UI UX Design Agency
  20 Strategy-Changing Stats from a UI UX Design AgencyUser Experience (UX) and User Interface (UI) design play a pivotal role in the success of Software as a Service (SaaS) companies. As the digital landscape evolves and user expectations continue to rise, the significance of exceptional UX/UI design has become imperative for SaaS companies to remain […]
• Creating A Strategic Marketing Approach for Software & Technology Companies
  The most successful marketing campaigns are executed with a clear vision and goal.
• SaaS SEO Trends and Strategies to Watch in 2023
  SaaS SEO Trends and Strategies to Watch in 2023Search Engine Optimization has come a long way since its inception, and it's constantly evolving. As a SaaS company, it's essential to stay on top of these changes to ensure your website ranks highly in search engine results pages (SERPs). In this blog post, we'll explore some […]
• How To Assess Your Brand, Website, Marketing & Competitors
  There are two things required to reach a destination - first to know where you want to go, but second to also know where you stand today.
• Tips for Interpreting Analytics Data
  Having a wealth of data at your fingertips is never a bad thing, but it's a good idea to be cautious when interpreting it. Sometimes the data can actually be misleading.The Trouble with Bounce RateAs Andy mentions in the video, bounce rate is a metric that has to be looked at in context. A target […]
• Custom Analytics Dashboards
  There is an overwhelming amount of data in analytics, so Google has made it possible to create custom dashboards so you don't have to thumb through a ton of irrelevant information. You can create multiple dashboards for different roles or departments. We'll walk through creating a dashboard called "content marketing" step-by-step.Getting StartedIn the reporting tab, […]
• Managing KPIs with Analytics
  Key Performance Indicators Last week we provided an introduction to some of the basics of Google Analytics. This week we're going to dig a little deeper, and we'll start with key performance indicators, or KPIs. KPIs are core actions or metrics that you can establish that have a profound impact on your business. They are […]