Statistic Info
Monthly vs. Annual Churn Rates
Now, just so we’re on the same page, 5% – 7% Annual churn – the good churn rate – translates to 0.42 – 0.58% monthly churn.
This means companies with acceptable churn only lose about 1 out of every 200 customers (or dollars) per month.
Now that’s a solid platform you can really build a high-growth company on.
On the flip side, a high churn rate is the reason you ended 2012 with a whole bunch of new customers… but had about the same amount of revenue.
Churn is the reason that – though you acquired a lot of new logos in 2012 – you had no significant year over year growth from 2011.
sixteenventures.com
More SaaS + Software Stats
Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts
Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013
Growing faster has twice as much impact on share price as improving margins
Internet Sales strategies have a significantly lower CAC of just $0.42
More Growth Strategy Stats
In 2017, the global adoption rate for biotech soybean amounted to 77 percent.
Google only has a 30 percent female workforce
Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000
The fastest growing SaaS companies raise an average of $9.5M in Series A funding
80% of venture capital investments take place in the enterprise