We are 100%, absolutely focused on SaaS & Tech. Founded in 2002, we've worked with hundreds of companies driving marketing, sales & retention for scalable growth.
The intelligence of a consultancy combined with the creativity of an agency to deliver massive growth for software and technology companies.
We reduce the time and complexity of each step from prospect to customer to evangelist for increased lifetime value.
• Founded 2002.
• Clients in 25 US states & 8 countries.
• 100% focused on working with SaaS & tech companies.
• A super passionate, in-house team of experts.
• A track record of results & industry leading work.
The global technology market includes telecom services, tech outsourcing and hardware maintenance, tech consulting and systems integration services, software, communications equipment, and computer equipment.
In 2017, IBM generated 37.8 billion U.S. dollars in global IT services revenue, making it the largest IT services company in the world in terms of net sales
51% of large (revenue >$2.5million) SaaS companies use field sales as their primary method of distribution
If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer
Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015
The average company gets 16% of new ACV sales from up-sells and expansions, though companies with revenue between $10MM-$40MM are relying more heavily on up-sell and expansions
Best-in-class SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month
The very best SAAS business has a negative churn rate and will have a Dollar Retention Rate of greater than 100%
The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013
54% treat upselling and add-on sales as high priority
36% of SaaS businesses managed to reduce their revenue churn over the last 12-months
orecasts suggest that global blockchain technology revenues will experience massive growth in the coming years, with the market expected to climb to over 23.3 billion U.S. dollars in size by 2023.
Customer Segmentation analysis will help point out which are your most profitable segments
SAAS companies that are focused mainly on enterprise sales have higher levels of professional services
The best SAAS businesses have a LTV to CAC ratio that is higher than 3, sometimes as high as 7 or 8
Negative Churn and Expansion Revenue
Achieving a SaaS Quick Ratio of 4 is a good benchmark for young, high-growth companies but the equation changes as those companies reach scale
The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month
How Often Should The Pricing Committee Be Meeting And Making Changes?
The average SaaS company spends just 6 hours determining their pricing strategy
47% of millennials want to work at diverse companies, according to a recent study.