In 2018, the global tech spending is forecast to amount to 3,212 billion U.S. dollars.

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The global technology market includes telecom services, tech outsourcing and hardware maintenance, tech consulting and systems integration services, software, communications equipment, and computer equipment.

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Customer Segmentation analysis will help point out which are your most profitable segments

Internet sales strategies are the only sales method to see a decline in CAC, dropping from $0.54 to $0.42 between 2014 and 2015

In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

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Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers

55% of SaaS companies rate Customer Retention as the key metric to measure

Women in western countries use the internet 17 percent more than their male counterparts

Three uses for the SaaS Guidelines

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The fastest growing SAAS companies averaged $250k in MRR and were only losing around 3.2% of that revenue each month to churn

In contrast to these, the median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%

It’s essential to have a point of view that puts a stake in the ground and breaks through the clutter.

Internet Sales strategies have a significantly lower CAC of just $0.42

It’s common for startups to grow rapidly, doubling or tripling in size year over year, until they hit $5M in ARR

Because of the losses in the early days, which get bigger the more successful the company is at acquiring customers, it is much harder for management and investors to figure out whether a SaaS business is financially viable.

To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

Best-in-class SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month

Negative Churn and Expansion Revenue

Account Churn Rate (ACR) = customers at beginning of month – customers at the end of month / customers at beginning of month