In 2018, the global tech spending is forecast to amount to 3,212 billion U.S. dollars.

The global technology market includes telecom services, tech outsourcing and hardware maintenance, tech consulting and systems integration services, software, communications equipment, and computer equipment.

SaaS & Tech Growth Strategy Articles

• How To Get a Head Start on Marketing Your Product
  When developing a new product or service many people don’t think to begin their marketing ahead of time. Doing this can greatly increase your chances for success. In this insight Andy shares a few ways you can get your product out to your audience before it launches. Did you like this insight? Make sure you […]
• SaaS Trends and Stats You Must Know in 2022
  SaaS Trends and Stats You Must Know in 2022SaaS in 2022 will be a year of growth and innovation with heavy focus on the customer experience. With the impact of COVID-19 on every area of business and consumer needs changing, the SaaS industry underwent radical but essential change throughout 2020 and 2021 To succeed, companies […]
• 13 Strategies to Boost SaaS User Retention and Renewals
  Improving your retention rate can mean the difference between growing your company and running it into the ground. Read specific strategies you can use to improve your SaaS retention rate.
• The Basics of Analyzing Your Audience
  As audience analysis month draws to a close, Rick goes over the basics to make sure we understand the goals and importance of taking time to analyze your audience. It’s audience analysis month here at Insivia, so lets go over some of the basics and make sure you understand the importance of analyzing your audience. […]
• What The Smart Home Means For Marketing
  This is the reality that we are on the cusp of...
• Organization Structure Planning
  In this Insivia insight, Andy points out how important organization structure planning is to your long term goals. Unless you are a sole proprietor working alone, you team will be a vital part of your growth and success. Incorporating them into your plan will not only help them see how all of the pieces fit […]
• Sharing Your Vision With Your Customers
  How can you share your vision with your customers? Andy shares his recommendations on bridging the customer gap.
• Personas and The “Broken Telephone” Game
  We've all played the telephone game.
• What is EdTech? Get to Know The Emerging SaaS Field
  What is EdTech? Get to know the emerging field.EdTech is a rising industry in the SaaS world. Here is your guide to the internet's most burning EdTech questions.Explore the article:What is education technology (EdTech)?How can technology be used to enhance education?What are the benefits of using EdTech in the classroom?What are some popular EdTech tools […]

Tech Services Stats

• The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%
• Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts
• The very best SAAS business has a negative churn rate and will have a Dollar Retention Rate of greater than 100%
• The fastest growing SaaS companies raise an average of $9.5M in Series A funding
• In 2017, the world invested around 3.4 billion U.S. dollars in small hydropower technologies, down from 3.9 billion U.S. dollars in 2016.
• Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month
• Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar giant are no better than 50/50
• Revenue per employee has been steadily increasing in SAAS companies. It serves as a great longitudinal measuring stick to understand the increasing or decreasing efficiency of the business
• SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

SaaS & Tech Growth Strategy Stats

• The metrics that matter for each sales funnel, vary from one company to the next depending on the steps involved in the funnel
• If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; which may have a dramatically negative effect on your company’s growth. Source: Mckinsey
• SaaS organizations are now operating in over 100 countries
• The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013
• Account Churn Rate (ACR) = customers at beginning of month – customers at the end of month / customers at beginning of month
• The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer
• Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.
• Investment in marketing automation tools is expected to reach $25 billion by the year 2023
• For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time