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In 2017, Global Web Index surveyed more than 72,000 internet users to determine who the world’s most avid online shoppers are. The survey results showed that the highest percentage of digital shoppers who made a purchase in the previous month come from China (83%) and South Korea (83%).

The percentage of UK’s online shoppers was slightly lower at 82%, while US online shopping population ranked outside the top 5, with 77% of digital buyers making an online purchase during the previous month.

GlobalWebIndex

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Only 8% of large companies use internet sales strategies. The proportion of companies relying on internet sales increases as company size decreases

Since churn is so important, wouldn’t it be useful if we could predict in advance which customers were most likely to churn?

In 2018, the revenue of General Dynamics amounted to nearly 36.2 billion U.S. dollars.

Best-in-class SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month

Increases in revenue growth rates drive twice as much market-capitalisation gain as margin improvements for companies with less than $4 billion in revenues

More than 1/2 of SAAS companies increased their spending on customer retention last year

Because of the losses in the early days, which get bigger the more successful the company is at acquiring customers, it is much harder for management and investors to figure out whether a SaaS business is financially viable.

The median SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; which may have a dramatically negative effect on your company’s growth. Source: Mckinsey

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Remember it takes a lot of shit, to create a beautiful flower

Increasing your website loading speed can prevent the loss of 7 percent of possible conversions.

Marketing without design is lifeless, and design without marketing is mute

Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures

13.7% of sales are online

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

Everything is designed. Few things are designed well

People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.

The Internet has been the most fundamental change during my lifetime and for hundreds of years.

People ignore design that ignores people.