In 2017, Global Web Index surveyed more than 72,000 internet users to determine who the world’s most avid online shoppers are. The survey results showed that the highest percentage of digital shoppers who made a purchase in the previous month come from China (83%) and South Korea (83%).
The percentage of UK’s online shoppers was slightly lower at 82%, while US online shopping population ranked outside the top 5, with 77% of digital buyers making an online purchase during the previous month.
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Between the SMB and Enterprise customer types, the top-quartile performers not only have net-revenue churn that is 14% to 23% percentage less than the average performers but also have net-revenue churn that is negative in an absolute sense