In 2018, the revenue of General Dynamics amounted to nearly 36.2 billion U.S. dollars.

Statistic Info

Revenue of the defense technology supplier General Dynamics from 2002 to 2018 (in million U.S. dollars)

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How to Reduce Churn

47% of millennials want to work at diverse companies, according to a recent study.

Negative Churn and Expansion Revenue

The very best SAAS companies keep monthly revenue churn at around 0.58%, that’s only about 7% revenue churn a year

The median TTM revenue growth rate + adj. EBITDA margin for publicly traded SaaS companies was ~37%, implying that just under one half met or exceed “The Rule of 40%”

The fastest growing SAAS companies averaged $250k in MRR and were only losing around 3.2% of that revenue each month to churn

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

In 2018, the global tech spending is forecast to amount to 3,212 billion U.S. dollars.

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The very best SAAS companies keep monthly revenue churn at around 0.58%, that’s only about 7% revenue churn a year

The largest SaaS companies (>$75million yearly revenue) attribute 2.5x as much new revenue to upselling than the smallest SaaS companies (<$1.25million): 28% versus 11%

In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.

Account Churn Rate (ACR) = customers at beginning of month – customers at the end of month / customers at beginning of month

High-growth companies are 8X more likely to reach $1 billion in revenues than those growing less than 20%.

The best SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month

The top 50% of the fastest growing SaaS businesses generate much higher upsells than their competitors. The larger the business, the greater the impact of upselling

Three uses for the SaaS Guidelines

In all SaaS businesses there will likely come a moment where they realize that not all customers are created equal

In 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.