In 2018, the revenue of General Dynamics amounted to nearly 36.2 billion U.S. dollars.

Revenue of the defense technology supplier General Dynamics from 2002 to 2018 (in million U.S. dollars)

SaaS & Tech Growth Strategy Articles

• Go To Market Strategies for Tech Consulting Services
  The survival of your tech consulting business depends largely on having a working go-to-market strategy that oversees the successful launch of your services.
• Brand Strategy Framework
  A Framework for Creating A Smart Brand StrategyA brand is so much more than a logo.It's what makes you unique and how you communicate that to prospects, customers, and employees to inspire them to take action.We've developed a Brand Strategy Framework to drive marketing, sales, recruiting, and raising capital.A smart Brand Strategy is central to […]
• Everything You Need to Know About SaaS Affiliate Programs and How to Implement it Into Your Product-Led Growth Strategy.
  SaaS Affiliate Programs: Everything You Need to Know About and How to Implement it Into Your Product-Led Growth Strategy.Generating trial users and acquiring customers for your SaaS business can be a frustrating challenge. If you're looking for new ways to grow your business, you may have heard of affiliate marketing and wondered how it can […]
• How to Determine a SaaS Marketing Budget
  Determining a marketing budget for a SaaS or Software company can be a challenging exercise.  Often there is no one right answer for everyone but there are ways to help you attack the problem.Below, read our expanded article and watch our video with Andy Halko as he shares some helpful tips on how to create […]
• Organization Structure Planning
  In this Insivia insight, Andy points out how important organization structure planning is to your long term goals. Unless you are a sole proprietor working alone, you team will be a vital part of your growth and success. Incorporating them into your plan will not only help them see how all of the pieces fit […]
• Best Practices for Legal Tech Website Design
  Best Practices for Legal Tech Web DesignWebsite design has changed dramatically in the last few years. Driven by changes in user expectations and desires, having a good website means more than just a pretty landing page. Well-designed websites can help give your company more visibility, generate leads, boost conversions, and ultimately increase revenue. And especially in […]
• Understanding the Fundamentals of Your SaaS Go-To-Market Strategy
  Understanding the Fundamentals of Your SaaS Go-To-Market StrategyExplore the article:What is a go-to-market strategy for SaaS companies?How do you create a go-to-market strategy for a SaaS product?What are the key components of a successful go-to-market strategy for SaaS?How can SaaS companies effectively target and reach their ideal customers?What role does pricing play in a SaaS […]
• Small Ways to Add Big Personality to Your IT Site
  No one said your website needed to be boring.
• The Culture Gap
  What is the Culture Gap? Andy explains the idea behind the Culture Gap and what you need to look out for to avoid it.

Tech Services Stats

• The best SAAS businesses have a LTV to CAC ratio that is higher than 3, sometimes as high as 7 or 8
• Internet Sales strategies have a significantly lower CAC of just $0.42
• The average Quick Ratio of fastest growing SaaS companies (those with a CAGR of over 50%) is 3.9: generating $3.9 in revenue for every $1 lost to revenue churn
• At a 35% CAGR, it takes 10 years for a SaaS company to grow from $5M to $100M in ARR
• The average SaaS company spends just 6 hours determining their pricing strategy
• When venture capitalists participate in seed rounds, the average round size is 3x larger
• 80% of marketers report that their departments are understaffed, making them feel overloaded
• The very best SaaS businesses have a negative revenue churn rate and will have a Revenue Retention Rate of greater than 100%
• Women in western countries use the internet 17 percent more than their male counterparts

SaaS & Tech Growth Strategy Stats

• To generate a single dollar of new customer revenue, Field Sales strategies have an average Customer Acquisition Cost (CAC) of $1.14
• SaaS, and other recurring revenue businesses are different because the revenue for the service comes over an extended period of time (the customer lifetime)
• Growing faster has twice as much impact on share price as improving margins
• SaaS companies in the $7.5MM-$15MM range are among the fastest growers
• The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month
• In 2019, spending on IT services is expected to amount to 1,016 billion U.S. dollars worldwide
• Our experiences with SaaS startups indicate that they usually start with a couple of lead generation programs such as Pay Per Click Google Ad-words, radio ads, etc
• Less than 20% of new revenue came from existing customers in the form of up-sell and expansion sales
• The fastest growing SAAS companies averaged $250k in MRR and were only losing around 3.2% of that revenue each month to churn