80% of marketers report that their departments are understaffed, making them feel overloaded

Tech Services
Quote in SaaS & Tech Marketing

Quote Info

Marketers carry a lot on their shoulders. The survey found that marketers continue to stick to more traditional ways of managing their work, like email and status meetings. Perhaps not coincidentally, marketers reported high and even alarming stress levels, work completed past deadlines, and problems proving value.

Workfront

More Tech Services Stats

55% of SaaS companies rate Customer Retention as the key metric to measure

Negative Churn and Expansion Revenue

To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

The average company gets 16% of new ACV sales from up-sells and expansions, though companies with revenue between $10MM-$40MM are relying more heavily on up-sell and expansions

70% Say Presentation Skills Are Critical For Career Success

A 2017 SaaS Capital survey showed that young companies actually have higher retention rates than more mature SaaS businesses

General Dynamics is a market leader in the aerospace and defense industry. In 2018, a total of 105,600 people were working at General Dynamics.

High-growth companies offer a return to shareholders 5 times greater than medium-growth companies

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

Moving from $1.5 million with an eye towards $10 million in ARR is a tough a task and will take an excellent VP of sales to get you there

More SaaS & Tech Marketing Stats

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

Finding new ways, more clever ways to interrupt people doesn’t work.

The best place to hide a dead body is page 2 of Google search results.

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

Content marketing is a commitment, not a campaign.

SaaS solutions have the highest security features with 95% security failures due to human error

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

Looking for SaaS focused services?
SaaS Website Design
SaaS SEO Agency
SaaS PPC