Quote Info

Marketers carry a lot on their shoulders. The survey found that marketers continue to stick to more traditional ways of managing their work, like email and status meetings. Perhaps not coincidentally, marketers reported high and even alarming stress levels, work completed past deadlines, and problems proving value.

Workfront

More Tech Services Stats

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

More than two thirds of SAAS companies experienced annual churn rates of 5% or higher

Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network

Since churn is so important, wouldn’t it be useful if we could predict in advance which customers were most likely to churn?

If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer

The metrics that matter for each sales funnel, vary from one company to the next depending on the steps involved in the funnel

To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

Google only has a 30 percent female workforce

26% of SAAS companies with at least $15MM in 2015 GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher

Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

More Agile Marketing Stats

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

Intelligent marketing should at times be thrown out the window by your gut feeling.

Content marketing is a commitment, not a campaign.

Many a small thing has been made large by the right kind of advertising.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.

Nothing draws a crowd like a crowd.

Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.