80% of marketers report that their departments are understaffed, making them feel overloaded

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Marketers carry a lot on their shoulders. The survey found that marketers continue to stick to more traditional ways of managing their work, like email and status meetings. Perhaps not coincidentally, marketers reported high and even alarming stress levels, work completed past deadlines, and problems proving value.

More Tech Services Stats

The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013

If a software company grows at 20% annually, it has a 92% chance of ceasing to exist within a few years

The largest SaaS companies (>$75million yearly revenue) attribute 2.5x as much new revenue to upselling than the smallest SaaS companies (<$1.25million): 28% versus 11%

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

As of December 2018, there were total 105,000 employees in Lockheed Martin, as compared to 126,000 employees in 2015.

It’s common for startups to grow rapidly, doubling or tripling in size year over year, until they hit $5M in ARR

Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts. Source: ForEntrepreneurs

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

SAAS companies need to track the number of visitors, trials and closed deals; And also track the conversion rates, with the goal of improving those over time

Net-revenue churn improves with larger Average Contract Value (ACV), likely due to more structural churn among SMB customers and higher switching costs associated with larger contracts

More Agile Marketing Stats

Nothing draws a crowd like a crowd.

Finding new ways, more clever ways to interrupt people doesn’t work.

Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.

The best place to hide a dead body is page 2 of Google search results.

Content marketing is a commitment, not a campaign.

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

Intelligent marketing should at times be thrown out the window by your gut feeling.

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.