80% of marketers report that their departments are understaffed, making them feel overloaded

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Marketers carry a lot on their shoulders. The survey found that marketers continue to stick to more traditional ways of managing their work, like email and status meetings. Perhaps not coincidentally, marketers reported high and even alarming stress levels, work completed past deadlines, and problems proving value.

More Tech Services Stats

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts

13.7% of sales are online

High-growth companies offer a return to shareholders 5 times greater than medium-growth companies

Unlike many other industries, if a software company grows at only 20%, it has a 92% chance of ceasing to exist within a few years

Women in western countries use the internet 17 percent more than their male counterparts

All types of investment have grown, year-on-year, with the biggest growth during the seed stage of financing

The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013

80% of venture capital investments take place in the enterprise

47% of millennials want to work at diverse companies, according to a recent study.

More Agile Marketing Stats

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Finding new ways, more clever ways to interrupt people doesn’t work.

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.

Nothing draws a crowd like a crowd.

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

Content marketing is a commitment, not a campaign.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.