80% of marketers report that their departments are understaffed, making them feel overloaded

From Workfront
Quote in SaaS & Tech Marketing

Marketers carry a lot on their shoulders. The survey found that marketers continue to stick to more traditional ways of managing their work, like email and status meetings. Perhaps not coincidentally, marketers reported high and even alarming stress levels, work completed past deadlines, and problems proving value.

More Tech Services Stats

It’s 4x cheaper to upsell existing customers than acquire new customers: costing just $0.28 to acquire an additional dollar of revenue

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

Women in western countries use the internet 17 percent more than their male counterparts

There are 9.6 million websites that use e-commerce technologies

Investment in marketing automation tools is expected to reach $25 billion by the year 2023

At Facebook, 15 percent of tech roles are staffed by women

Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers

55% of SaaS companies rate Customer Retention as the key metric to measure

It’s been reported that women who work in computer and mathematical fields earn 80 cents to the dollar that men earn doing the same job

To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

More SaaS & Tech Marketing Stats

Nothing draws a crowd like a crowd.

73% of organizations indicated nearly all their apps will be SaaS by 2021

The best place to hide a dead body is page 2 of Google search results.

Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.

SaaS solutions have the highest security features with 95% security failures due to human error

Finding new ways, more clever ways to interrupt people doesn’t work.

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.