80% of marketers report that their departments are understaffed, making them feel overloaded

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Marketers carry a lot on their shoulders. The survey found that marketers continue to stick to more traditional ways of managing their work, like email and status meetings. Perhaps not coincidentally, marketers reported high and even alarming stress levels, work completed past deadlines, and problems proving value.

More Tech Services Stats

The boom in the industry is creating more jobs for techies. Data reveals there were 627,000 unfilled positions in tech in April 2017

Is your SaaS business viable?

Improve Your Pricing Schedule And Turn More Profit

A 1% increase in pricing strategy yields an average 11% increase in profit

In all SaaS businesses there will likely come a moment where they realize that not all customers are created equal

The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

Google only has a 30 percent female workforce

The median startup spends 92% of first year revenue on customer acquisition, taking 11-months to payback their Customer Acquisition Cost

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn

More Agile Marketing Stats

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.

The best place to hide a dead body is page 2 of Google search results.

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

Agile projects are twice as likely to succeed as projects run with traditional project management

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

Intelligent marketing should at times be thrown out the window by your gut feeling.

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.