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Marketers carry a lot on their shoulders. The survey found that marketers continue to stick to more traditional ways of managing their work, like email and status meetings. Perhaps not coincidentally, marketers reported high and even alarming stress levels, work completed past deadlines, and problems proving value.

Workfront

More Tech Services Stats

SaaS, and other recurring revenue businesses are different because the revenue for the service comes over an extended period of time (the customer lifetime)

Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013

Unlike many other industries, if a software company grows at only 20%, it has a 92% chance of ceasing to exist within a few years

Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000

The very best SaaS businesses have a negative revenue churn rate and will have a Revenue Retention Rate of greater than 100%

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

56% treat “Existing Customer Renewals” as high priority

SAAS companies need to track the number of visitors, trials and closed deals; And also track the conversion rates, with the goal of improving those over time

At Twitter, 10 percent of tech roles are staffed by women

63 percent of the time, women receive lower salary offers than men for the same job at the same company

More Agile Marketing Stats

can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.

Nothing draws a crowd like a crowd.

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

Content marketing is a commitment, not a campaign.

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

The best place to hide a dead body is page 2 of Google search results.

Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.