80% of marketers report that their departments are understaffed, making them feel overloaded

Marketers carry a lot on their shoulders. The survey found that marketers continue to stick to more traditional ways of managing their work, like email and status meetings. Perhaps not coincidentally, marketers reported high and even alarming stress levels, work completed past deadlines, and problems proving value.

SaaS & Tech Marketing Articles

• 8 HealthTech Marketing Strategies
  8 HealthTech Marketing StrategiesIn order for your Healthtech company to experience continuous growth, you need to hone in on your marketing strategy and effectively reach your target audience. With the rise of digital technologies, you have more options than ever before to market your Healthtech product, making it easier than ever to reach potential buyers. […]
• Everything You Need to Know About SaaS Affiliate Programs and How to Implement it Into Your Product-Led Growth Strategy.
  SaaS Affiliate Programs: Everything You Need to Know About and How to Implement it Into Your Product-Led Growth Strategy.Generating trial users and acquiring customers for your SaaS business can be a frustrating challenge. If you're looking for new ways to grow your business, you may have heard of affiliate marketing and wondered how it can […]
• An Example of Merging Digital and Traditional Marketing
  Matt shares an example of how to merge your digital and traditional marketing tactics. We’re talking about traditional marketing this month, so lets talk about how you can mix digital marketing with traditional marketing in the same campaign. Let’s say you are a car manufacturer and you have a specific vehicle that you are trying […]
• Homepages vs. Landing Pages
  What's the difference between the two?
• The Ultimate Guide to Creating Great Value Propositions for Market Differentiation
  Value propositions and market differentiation stand at the core of your competitive advantage. Your value proposition defines the reasons why people want to buy from your company.
• What Type of Content is Right for You?
  In this Insivia Insight, Justine talks about some of the many different forms content can take. Instead of just writing text-based articles, have you considered other forms of media such as video, infographics, or podcasts? They each reach audiences in different ways and enable the modern day multitasker to consume your content throughout their during […]
• How to Build Customer Relationships With Marketing for Software Companies
  As seen at Digital Summit Atlanta
• Marketing Strategy vs. Marketing Plan
  So you’ve tried every marketing tip in the book, and you still aren’t seeing results. You’ve started a blog, engaged on social media, made videos, and done everything else you’ve been recommended. Despite your extensive efforts, you haven’t seen any increase in your business. So what’s the problem? The problem probably isn’t what you’re doing, […]
• The Impact of Gated Content for Software and SaaS Websites

Tech Services Stats

• At Twitter, 10 percent of tech roles are staffed by women
• The very best SAAS business has a negative churn rate and will have a Dollar Retention Rate of greater than 100%
• If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business
• When venture capitalists participate in seed rounds, the average round size is 3x larger
• 51% of large (revenue >$2.5million) SaaS companies use field sales as their primary method of distribution
• In 2017, website sales amounted to approximately 300 billion British pounds.
• Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015
• The median TTM revenue growth rate + adj. EBITDA margin for publicly traded SaaS companies was ~37%, implying that just under one half met or exceed “The Rule of 40%”
• 26% of SAAS companies with at least $15MM in 2015 GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher.

SaaS & Tech Marketing Stats

• The best place to hide a dead body is page 2 of Google search results.
• Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
• For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.
• If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.
• Content marketing is a commitment, not a campaign.
• [Companies] can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.
• Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.
• Intelligent marketing should at times be thrown out the window by your gut feeling.
• 53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all