80% of marketers report that their departments are understaffed, making them feel overloaded

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Marketers carry a lot on their shoulders. The survey found that marketers continue to stick to more traditional ways of managing their work, like email and status meetings. Perhaps not coincidentally, marketers reported high and even alarming stress levels, work completed past deadlines, and problems proving value.

More Tech Services Stats

As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn

Is your SaaS business viable?

Moving from $1.5 million with an eye towards $10 million in ARR is a tough a task and will take an excellent VP of sales to get you there

SAAS companies need to track the number of visitors, trials and closed deals; And also track the conversion rates, with the goal of improving those over time

While field sales remains the most popular way to sell for companies >$2.5MM revenue, companies with <$2.5MM revenue tended to use inside sales as their primary mode of distribution

At Facebook, 15 percent of tech roles are staffed by women

The median SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

In 2020, China is expected to generate 55 billion U.S. dollars in the global medical technology market.

Customer Segmentation analysis will help point out which are your most profitable segments

55% of SaaS companies rate Customer Retention as the key metric to measure

More Agile Marketing Stats

Content marketing is a commitment, not a campaign.

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

Agile projects are twice as likely to succeed as projects run with traditional project management

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Intelligent marketing should at times be thrown out the window by your gut feeling.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved