80% of marketers report that their departments are understaffed, making them feel overloaded

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Marketers carry a lot on their shoulders. The survey found that marketers continue to stick to more traditional ways of managing their work, like email and status meetings. Perhaps not coincidentally, marketers reported high and even alarming stress levels, work completed past deadlines, and problems proving value.

More SaaS & Tech Marketing Stats

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

Finding new ways, more clever ways to interrupt people doesn’t work.

The best place to hide a dead body is page 2 of Google search results.

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

Content marketing is a commitment, not a campaign.

SaaS solutions have the highest security features with 95% security failures due to human error

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.