80% of marketers report that their departments are understaffed, making them feel overloaded

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Marketers carry a lot on their shoulders. The survey found that marketers continue to stick to more traditional ways of managing their work, like email and status meetings. Perhaps not coincidentally, marketers reported high and even alarming stress levels, work completed past deadlines, and problems proving value.

More Agile Marketing Stats

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

Finding new ways, more clever ways to interrupt people doesn’t work.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

The best place to hide a dead body is page 2 of Google search results.

Nothing draws a crowd like a crowd.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

Content marketing is a commitment, not a campaign.

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved