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Marketers carry a lot on their shoulders. The survey found that marketers continue to stick to more traditional ways of managing their work, like email and status meetings. Perhaps not coincidentally, marketers reported high and even alarming stress levels, work completed past deadlines, and problems proving value.

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A University of Texas study showed that women ask for $7,000 less than their male counterparts in job interviews

At a 35% CAGR, it takes 10 years for a SaaS company to grow from $5M to $100M in ARR

63 percent of the time, women receive lower salary offers than men for the same job at the same company

Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.

In all SaaS businesses there will likely come a moment where they realize that not all customers are created equal

Agile projects are twice as likely to succeed as projects run with traditional project management

Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

How To Make Pricing A Constant Process In Your Organization

More than two thirds of SAAS companies experienced annual churn rates of 5% or higher

Growing faster has twice as much impact on share price as improving margins

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Finding new ways, more clever ways to interrupt people doesn’t work.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

Nothing draws a crowd like a crowd.

Content marketing is a commitment, not a campaign.

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.