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Marketers carry a lot on their shoulders. The survey found that marketers continue to stick to more traditional ways of managing their work, like email and status meetings. Perhaps not coincidentally, marketers reported high and even alarming stress levels, work completed past deadlines, and problems proving value.

Workfront

More Tech Services Stats

The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month

63 percent of the time, women receive lower salary offers than men for the same job at the same company

Account Churn Rate (ACR) = customers at beginning of month – customers at the end of month / customers at beginning of month

In all SaaS businesses there will likely come a moment where they realize that not all customers are created equal

SaaS companies in the $7.5MM-$15MM range are among the fastest growers

A 2017 SaaS Capital survey showed that young companies actually have higher retention rates than more mature SaaS businesses

For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time

At a 35% CAGR, it takes 10 years for a SaaS company to grow from $5M to $100M in ARR

13.7% of sales are online

Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers

More Agile Marketing Stats

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

Finding new ways, more clever ways to interrupt people doesn’t work.

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

Nothing draws a crowd like a crowd.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.

The best place to hide a dead body is page 2 of Google search results.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all