Quote Info

Marketers carry a lot on their shoulders. The survey found that marketers continue to stick to more traditional ways of managing their work, like email and status meetings. Perhaps not coincidentally, marketers reported high and even alarming stress levels, work completed past deadlines, and problems proving value.

Workfront

More Tech Services Stats

Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000

All types of investment have grown, year-on-year, with the biggest growth during the seed stage of financing

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

In 2018, the market size of information technology outsourcing amounted to 62 billion U.S. dollars.

The median annual unit churn for SAAS companies was 10% in 2016

The fastest growing SAAS companies averaged $250k in MRR and were only losing around 3.2% of that revenue each month to churn

The very best SAAS companies keep monthly revenue churn at around 0.58%, that’s only about 7% revenue churn a year

Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

Is your SaaS business viable?

The average company gets 16% of new ACV sales from up-sells and expansions, though companies with revenue between $10MM-$40MM are relying more heavily on up-sell and expansions

More Agile Marketing Stats

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

Finding new ways, more clever ways to interrupt people doesn’t work.

Nothing draws a crowd like a crowd.

Content marketing is a commitment, not a campaign.

can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.

93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

The best place to hide a dead body is page 2 of Google search results.

Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.