Patrick explains how a business can use Instagram to improve their presence.

Video Transcription

Instagram can definitely be used for business. It’s really taken off over the last eighteen months and I think it can be used for business in a number of ways. You can show off your culture at your organization. You can tie the photos into your company’s website using their API, and you can really start to build a connection. For example I’m going to go ahead and take a picture on instagram and I’m going to tag it as #marketingvideoinsivia, and anyone out there is going to be able to search that hashtag and see this photo.