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You can achieve Negative Churn, which means you are adding MRR at a faster pace than you are losing it.

InsightSquared

More SaaS + Software Stats

All types of investment have grown, year-on-year, with the biggest growth during the seed stage of financing

Growth rate accelerates in the expansion stage ($2.5M – $10M ARR)

54% treat upselling and add-on sales as high priority

In all SaaS businesses there will likely come a moment where they realize that not all customers are created equal

Revenue per employee has been steadily increasing in SAAS companies. It serves as a great longitudinal measuring stick to understand the increasing or decreasing efficiency of the business

Software and online services are in a period of dizzying growth

26% of SAAS companies with at least $15MM in GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher.

To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

Less than 20% of new revenue came from existing customers in the form of up-sell and expansion sales

Companies with longer contracts (2+ years) reported the lowest annual unit churn

More Growth Strategy Stats

For SaaS companies valued at over $1billion, the median amount of financing raised is $206million

To generate a single dollar of new customer revenue, Field Sales strategies have an average Customer Acquisition Cost (CAC) of $1.14

The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013

Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers

Internet Sales strategies have a significantly lower CAC of just $0.42

At Twitter, 10 percent of tech roles are staffed by women

47% of millennials want to work at diverse companies, according to a recent study.

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

How To Make Pricing A Constant Process In Your Organization

26% of SAAS companies with at least $15MM in 2015 GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher