Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

InsightSquared
Growth StrategyMarket Research🕑 Reading Time: 0 Minutes

You can achieve Negative Churn, which means you are adding MRR at a faster pace than you are losing it.

Decoding the Mindset of FinTech Consumers: Insights for Founders and Marketers to Master the Art of Engagement
B2B SaaS FinTech Market Research Positioning

With technologies such as blockchain, artificial intelligence, and mobile banking, the landscape of the financial industry has been forever altered. These technologies are not just additions to the consumer’s financial toolkit—they’re rapidly becoming the primary resources for a burgeoning digital economy.

🕑 Reading Time: 16 Minutes