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You can achieve Negative Churn, which means you are adding MRR at a faster pace than you are losing it.
A 2017 SaaS Capital survey showed that young companies actually have higher retention rates than more mature SaaS businesses
How Often Should The Pricing Committee Be Meeting And Making Changes?
While field sales remains the most popular way to sell for companies >$2.5MM revenue, companies with <$2.5MM revenue tended to use inside sales as their primary mode of distribution
Getting paid in advance is really smart idea if you can do it without impacting bookings, as it can provide the cash flow that you need to cover your cash problem
Analyzed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes
The median annual unit churn for SAAS companies was 10% in 2016
SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence
Revenue per employee has been steadily increasing in SAAS companies. It serves as a great longitudinal measuring stick to understand the increasing or decreasing efficiency of the business
The average company gets 16% of new ACV sales from up-sells and expansions, though companies with revenue between $10MM-$40MM are relying more heavily on up-sell and expansions
High-growth companies offer a return to shareholders 5 times greater than medium-growth companies
The top 50% of the fastest growing SaaS businesses generate much higher upsells than their competitors. The larger the business, the greater the impact of upselling
In 2017, IBM generated 37.8 billion U.S. dollars in global IT services revenue, making it the largest IT services company in the world in terms of net sales
The average Quick Ratio of fastest growing SaaS companies (those with a CAGR of over 50%) is 3.9: generating $3.9 in revenue for every $1 lost to revenue churn
in 2016, women-led companies received $1.46 billion in investments from venture capitalists. Male-led companies, on the other hand, received $58.2 billion
51% of large (revenue >$2.5million) SaaS companies use field sales as their primary method of distribution
All types of investment have grown, year-on-year, with the biggest growth during the seed stage of financing
In 2017, Foxconn Technology Group achieved revenue of 158.15 billion U.S. dollars.
In all SaaS businesses there will likely come a moment where they realize that not all customers are created equal
The boom in the industry is creating more jobs for techies. Data reveals there were 627,000 unfilled positions in tech in April 2017
The very best SaaS businesses have a negative revenue churn rate and will have a Revenue Retention Rate of greater than 100%