Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts. Source: ForEntrepreneurs

From For
Statistic in SaaS & Tech Growth Strategy

By definition, non-renewal rates are higher than gross dollar churn rates. However, it is interesting to see that the non-renewal rates are also higher for shorter duration contracts.

More SaaS + Software Stats

Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

Three uses for the SaaS Guidelines

Revenue per employee has been steadily increasing in SAAS companies. It serves as a great longitudinal measuring stick to understand the increasing or decreasing efficiency of the business

Only 8% of large companies use internet sales strategies. The proportion of companies relying on internet sales increases as company size decreases

The very best SAAS companies keep monthly revenue churn at around 0.58%, that’s only about 7% revenue churn a year

The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

It’s common for startups to grow rapidly, doubling or tripling in size year over year, until they hit $5M in ARR

At a 35% CAGR, it takes 10 years for a SaaS company to grow from $5M to $100M in ARR

SaaS organizations are now operating in over 100 countries

More SaaS & Tech Growth Strategy Stats

Getting paid in advance is really smart idea if you can do it without impacting bookings, as it can provide the cash flow that you need to cover your cash problem

Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000

If a software company grows at 20% annually, it has a 92% chance of ceasing to exist within a few years

To generate a single dollar of new customer revenue, Field Sales strategies have an average Customer Acquisition Cost (CAC) of $1.14

How Often Should The Pricing Committee Be Meeting And Making Changes?

The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month

High-growth companies generate 60% fewer sales opportunities than low-growth companies

Software and online services are in a period of dizzying growth

Three uses for the SaaS Guidelines

Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate