Statistic Info
By definition, non-renewal rates are higher than gross dollar churn rates. However, it is interesting to see that the non-renewal rates are also higher for shorter duration contracts.
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More SaaS + Software Stats
More than 1/2 of SAAS companies increased their spending on customer retention last year
Customer Segmentation analysis will help point out which are your most profitable segments
55% of SaaS companies rate Customer Retention as the key metric to measure
Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013
More Growth Strategy Stats
In 2019, spending on IT services is expected to amount to 1,016 billion U.S. dollars worldwide
Three uses for the SaaS Guidelines
For SaaS companies valued at over $1billion, the median amount of financing raised is $206million
Growing faster has twice as much impact on share price as improving margins