Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

For Entrepreneurs.com
Growth StrategyMarket ResearchSales🕑 Reading Time: 0 Minutes

Overall, the median company devotes 30% of their CAC to marketing expenses, with the remainder allocated to sales. However, internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing. Besides a slight shift towards greater marketing spend by field sales companies, the results are largely consistent with last year’s results.

AI Sales Tools & Uses
Artificial Intelligence Sales

Discover how AI is revolutionizing sales, enhancing customer engagement, streamlining processes, and empowering sales teams to achieve unprecedented efficiency and growth.

🕑 Reading Time: 22 Minutes
What Is A Fractional CMO
B2B SaaS Growth Strategy Startups

Discover the benefits of hiring a Fractional CMO for your SaaS tech company. Learn how this flexible, high-level marketing executive can provide strategic leadership without the long-term commitment and costs of a full-time CMO.

🕑 Reading Time: 20 Minutes
What Is The Difference Between SDRs and BDRs in B2B SaaS
B2B SaaS Sales

Discover the key differences between Sales Development Representatives (SDRs) and Business Development Representatives (BDRs) in B2B SaaS sales. Learn how defining these roles can streamline your sales team, improve efficiency, and drive business growth.

🕑 Reading Time: 24 Minutes