Overall, the median company devotes 30% of their CAC to marketing expenses, with the remainder allocated to sales. However, internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing. Besides a slight shift towards greater marketing spend by field sales companies, the results are largely consistent with last year’s results.
For Entrepreneurs.comCloud-hosted applications have a 99% uptime
The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18
The fastest growing SaaS companies raise an average of $9.5M in Series A funding
How Often Should The Pricing Committee Be Meeting And Making Changes?
SAAS companies with >$250K median ACV book nearly 25% of their contracts at 3 years or longer
Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013
Growth rate accelerates in the expansion stage ($2.5M – $10M ARR)
Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network