General Dynamics is a market leader in the aerospace and defense industry. In 2018, a total of 105,600 people were working at General Dynamics.

From Statista
Quote in SaaS & Tech Growth Strategy

Number of employees of the defense technology supplier General Dynamics from 2002 to 2018

Number of employees
2018 105,600
2017 98,600
2016 98,800
2015 99,900
2014 99,500
2013 96,000
2012 92,200
2011 95,100
2010 90,000
2009 91,700
2008 92,300
2007 83,500
2006 81,000
2005 70,900
2004 68,800
2003 65,200
2002 53,400

More Tech Services Stats

56% treat “Existing Customer Renewals” as high priority

Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

How to Reduce Churn

Investment in marketing automation tools is expected to reach $25 billion by the year 2023

In 2017, the global adoption rate for biotech soybean amounted to 77 percent.

The fastest growing SaaS companies raise an average of $9.5M in Series A funding

Less than 20% of new revenue came from existing customers in the form of up-sell and expansion sales

For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time

The average SaaS company spends just 6 hours determining their pricing strategy

More SaaS & Tech Growth Strategy Stats

How Often Should The Pricing Committee Be Meeting And Making Changes?

In 2018, the market size of information technology outsourcing amounted to 62 billion U.S. dollars.

How to Reduce Churn

The median monthly revenue churn for large SaaS companies is 0.75%, translating into an annual revenue churn rate of 10%

In 2018, the revenue of General Dynamics amounted to nearly 36.2 billion U.S. dollars.

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

36% of SaaS businesses managed to reduce their revenue churn over the last 12-months

Revenue Renewal Rate= (MRR up for the renewal at beginning of month- MRR not renewed at the end of month)/ MRR up for renewal at beginning of month)

It’s 4x cheaper to upsell existing customers than acquire new customers: costing just $0.28 to acquire an additional dollar of revenue

As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn