- What's the difference between marketing and strategic marketing?
Marketing and strategic marketing is sort of like the difference between a piece of cheese and using that piece of cheese to make some delicious lasagna.
- 13 Strategies to Boost SaaS User Retention and Renewals
Improving your retention rate can mean the difference between growing your company and running it into the ground. Read specific strategies you can use to improve your SaaS retention rate.
- Go To Market Strategies for Tech Consulting Services
The survival of your tech consulting business depends largely on having a working go-to-market strategy that oversees the successful launch of your services.
- How to Determine a Test Pricing Strategy for Your SaaS Product
SaaS pricing changes as a company grows and matures. Research states that 98% of SaaS businesses have shown positive results as an outcome of changing core aspects of their pricing policies.2022 is the year for your business to revisit your pricing. Due to a growing market, difficult competition, and the fast-paced industry, many SaaS companies […]
- The Culture Gap
What is the Culture Gap? Andy explains the idea behind the Culture Gap and what you need to look out for to avoid it.
- Sharing Your Vision With Your Customers
How can you share your vision with your customers? Andy shares his recommendations on bridging the customer gap.
- Blue Ocean Strategy
Today, Andy shares with us what a "Blue Ocean" strategy is and how to implement it in your business and marketing strategies. Blue Ocean StrategyA Red Ocean is an ocean where there's a lot of competition, a lot of people fighting and a lot of blood in the water, which makes it really hard to sell […]
- Brand Strategy Framework
A Framework for Creating A Smart Brand StrategyA brand is so much more than a logo.It's what makes you unique and how you communicate that to prospects, customers, and employees to inspire them to take action.We've developed a Brand Strategy Framework to drive marketing, sales, recruiting, and raising capital.A smart Brand Strategy is central to […]
- The Importance of a Business Plan
Before you can begin putting together an effective marketing plan, it’s important to make sure you have a business plan in place. Today Andy talks about understanding the long term and short term goals and objectives of your business, before you start planning your marketing. One of the things I wanted to talk about today […]