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It’s 4x cheaper to upsell existing customers than acquire new customers: costing just $0.28 to acquire an additional dollar of revenue
Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate
All types of investment have grown, year-on-year, with the biggest growth during the seed stage of financing
Increases in revenue growth rates drive twice as much market-capitalisation gain as margin improvements for companies with less than $4 billion in revenues
The best SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month
54% treat upselling and add-on sales as high priority
Agile projects are twice as likely to succeed as projects run with traditional project management
Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month
At a 35% CAGR, it takes 10 years for a SaaS company to grow from $5M to $100M in ARR
For SaaS companies valued at over $1billion, the median amount of financing raised is $206million
The median annual unit churn for SAAS companies was 10% in 2016
The fastest growing SaaS companies scale their organizations rapidly, growing their teams by an average of 56% each year
Growing faster has twice as much impact on share price as improving margins
Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network
A 2017 SaaS Capital survey showed that young companies actually have higher retention rates than more mature SaaS businesses
At Facebook, 15 percent of tech roles are staffed by women
The median SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers
36% of SaaS businesses managed to reduce their revenue churn over the last 12-months
In 2018, the global tech spending is forecast to amount to 3,212 billion U.S. dollars.