53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

From MarketingProfs
Quote in SaaS & Tech Marketing

Sellers—and marketers—are crazy if they don’t take advantage of the vast amounts of information about their buyers that’s available on social media. And yet, they don’t. Those who do… have a great advantage. Here are ways to research buyers on social platforms.

More Tech Services Stats

High-growth companies are 8X more likely to reach $1 billion in revenues than those growing less than 20%.

Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013

Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000

The statistic shows the worldwide IT spending on enterprise software from 2009 to 2020.

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Google only has a 30 percent female workforce

The best SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month

Growing faster has twice as much impact on share price as improving margins

Internet sales strategies are the only sales method to see a decline in CAC, dropping from $0.54 to $0.42 between 2014 and 2015

Software and online services are in a period of dizzying growth

More SaaS & Tech Marketing Stats

Agile projects are twice as likely to succeed as projects run with traditional project management

Many a small thing has been made large by the right kind of advertising.

SaaS solutions have the highest security features with 95% security failures due to human error

SaaS organizations are now operating in over 100 countries

80% of marketers report that their departments are understaffed, making them feel overloaded

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

[Companies] can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.

Intelligent marketing should at times be thrown out the window by your gut feeling.