Sellers—and marketers—are crazy if they don’t take advantage of the vast amounts of information about their buyers that’s available on social media. And yet, they don’t. Those who do… have a great advantage. Here are ways to research buyers on social platforms.
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To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)
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If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.