53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

MarketingProfs
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Sellers—and marketers—are crazy if they don’t take advantage of the vast amounts of information about their buyers that’s available on social media. And yet, they don’t. Those who do… have a great advantage. Here are ways to research buyers on social platforms.

Top 20 Customer-Centric Strategy Books

Discover the top 20 customer-centric strategy books that help businesses grow by focusing on what buyers truly need. Build smarter, outside-in strategies.