53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

Sellers—and marketers—are crazy if they don’t take advantage of the vast amounts of information about their buyers that’s available on social media. And yet, they don’t. Those who do… have a great advantage. Here are ways to research buyers on social platforms.

SaaS & Tech Marketing Articles

• 9 Great Content Ideas for Software Firms
  Content is a game changer for software companies in both driving organic traffic and building confidence of prospective buyers.If you are a software company in any stage of trying to acquire new customers, content is a key component of your strategy. The challenge is that content creation can get stale by just producing blog article […]
• Content Marketing: Quality Over Quantity
  One of the most important aspects of content marketing is coming up with good content. It's critical for us, as business owners, to remember that it's not about quantity, but rather, it's about quality.When you deliver content to your customer or future customers, you want to speak their language. You want them to know you […]
• The Death of Content Marketing
• Why Search Traffic Is Still the Top Driver for Software Companies
  Searchers have a need or a problem which means that traffic from SEO are visitors ready to convert.Search traffic for software and SaaS companies is still one of the most coveted growth strategies for user acquisition because it flat out works.Here is why SEO for SaaS works:Intent - searchers have intent to take action. To […]
• How to Use Marketing Automation to Sell Your SAAS Product
  Derek explains how you can Integrate Marketing Automation
• 5 Tips To Market Your Growing Software Development Business
  In today's world, the demand and use of technology are more than ever. While starting up a software development business is an intelligent move, you need to know how to 'sell' your services to your customers. With the right marketing strategy, your company is sure to leave its prints in the market.Today, people are more […]
• Social Media Trends for B2B SaaS Brands
  Social Media Trends for B2B SaaS Brands to gain trust, drive trials & demos and speed up the sales cycle.
• Creating Microsites for Software Company Marketing
  A microsite is a narrow focused way to attract and convert leads for SaaS companies.You are looking for new ways to scale your user acquisition and already do most of the tried and true methods such as SEO ( Search Optimization ), Advertising, Connection Campaigns, and more.But, your in need of expanding your SaaS Marketing […]
• How Technology Companies Can Leverage Focused Niche Markets
  How B2B SaaS Companies Can Leverage Focused Niche MarketingAs the world advances more and more toward consistent innovation, B2B SaaS companies are finding it harder to survive in the market. The market is so competitive that technology companies are at each other's throats all the time for survival. It's all about 'survival of the fittest. […]

Tech Services Stats

• In 2018, the revenue of General Dynamics amounted to nearly 36.2 billion U.S. dollars.
• 13.7% of sales are online
• A 1% increase in pricing strategy yields an average 11% increase in profit
• In 2018, the market size of information technology outsourcing amounted to 62 billion U.S. dollars.
• 80% of venture capital investments take place in the enterprise
• A 2017 SaaS Capital survey showed that young companies actually have higher retention rates than more mature SaaS businesses
• SAAS companies with >$250K median ACV book nearly 25% of their contracts at 3 years or longer
• As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn
• Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers

SaaS & Tech Marketing Stats

• Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.
• Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.
• For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.
• 93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved
• If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.
• Agile projects are twice as likely to succeed as projects run with traditional project management
• Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.
• Intelligent marketing should at times be thrown out the window by your gut feeling.
• The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.