Google only has a 30 percent female workforce

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Statistic in SaaS & Tech Growth Strategy

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Google just hired Ruth Porat, a former Morgan Stanley executive, to be its chief financial officer, and is paying her a reported $70 million. You’d think that’s a sign that things are looking up for women in the tech industry.

The percentage of computing jobs held by women has actually fallen over the past 23 years, according to a new study.

In 2013, just 26 percent of computing jobs in the U.S. were held by women, down from 35 percent in 1990, according to the study released Thursday by the American Association of University Women, a nonprofit that promotes gender equality. During that same period, the number of women earning computing degrees also declined.

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Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

When determining Sales Capacity, “it’s worth noting that some percentage of new sales hires won’t meet expectations, so that should be taken into consideration when setting hiring goals. Typically we have seen failure rates around 25-30% for field sales reps, but this varies by company. The failure rate is lower for inside sales reps. can be counted as half of a productive rep”

Best-in-class SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month

Less than 20% of new revenue came from existing customers in the form of up-sell and expansion sales

As companies scale their growth engines, a slightly-above-average churn rate becomes harder and harder to offset with net new revenue growth, especially when the goal is to outpace it by 4x

High-growth companies generate 60% fewer sales opportunities than low-growth companies

63 percent of the time, women receive lower salary offers than men for the same job at the same company

In all SaaS businesses there will likely come a moment where they realize that not all customers are created equal

47% of millennials want to work at diverse companies, according to a recent study.

70% Say Presentation Skills Are Critical For Career Success

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It’s essential to have a point of view that puts a stake in the ground and breaks through the clutter.

Moving from $1.5 million with an eye towards $10 million in ARR is a tough a task and will take an excellent VP of sales to get you there

Net-revenue churn improves with larger Average Contract Value (ACV), likely due to more structural churn among SMB customers and higher switching costs associated with larger contracts

The venture-backed companies that were acquired most often had a 7 percent share of female execs, as opposed to 3 percent at unsuccessful (unacquired) firms

Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

While field sales remains the most popular way to sell for companies >$2.5MM revenue, companies with <$2.5MM revenue tended to use inside sales as their primary mode of distribution

All types of investment have grown, year-on-year, with the biggest growth during the seed stage of financing

Since churn is so important, wouldn’t it be useful if we could predict in advance which customers were most likely to churn?

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

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