Statistic Info

In computing, the stereotype of male superiority has proved more stubborn. “The number one thing holding women back is stereotypes,” Corbett said. “The stereotype is that girls and women are not as good at math and science as boys and men are.”

“There’s evidence that by first grade, most kids already associate math with boys,” she said. “This is just a belief most of us have. It’s a reflection more of our culture than anything individual.”

Those prejudices tend to make their way into the hiring process. Both male and female hiring managers often view women as less competent in math or tech.

Men are twice as likely as women to be hired for a job in mathematics when the only difference between candidates is gender, according to a study published in a recent issue of Proceedings of the National Academy of Sciences.

For women who do choose computing, and who wind up in technical jobs, companies need to make a “welcoming environment” for them, said Corbett. Part of that is setting up a process that deliberately encourages diversity in hiring and retention.

Some companies are trying. Google is devoting resources to workshops on unconscious bias. Recently, Judith Williams, Google’s diversity manager, called out company Chairman Eric Schmidt for behavior that seemed biased.

But experts argue that workshops aren’t enough. Rather, they say, diversity needs to be made a clear priority at companies. That happens when diversity moves out of workshops and becomes factored into the hiring managers’ bottom lines.


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The best SAAS businesses have a LTV to CAC ratio that is higher than 3, sometimes as high as 7 or 8

More than two thirds of SAAS companies experienced annual churn rates of 5% or higher

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

Between the SMB and Enterprise customer types, the top-quartile performers not only have net-revenue churn that is 14% to 23% percentage less than the average performers but also have net-revenue churn that is negative in an absolute sense

The median average contract length is 1.3 years and the average billing term is seven months in advance in 2016. Comparable to 2015, with average contract length shortening from 1.5 to 1.3 years and average billing period increasing by one month from 2015 to 7 months

Best-in-class SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month

While field sales remains the most popular way to sell for companies >$2.5MM revenue, companies with <$2.5MM revenue tended to use inside sales as their primary mode of distribution

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

Because of the losses in the early days, which get bigger the more successful the company is at acquiring customers, it is much harder for management and investors to figure out whether a SaaS business is financially viable.