Elevate your digital marketing efforts with expert consulting that identifies pitfalls, refines strategies, and drives measurable success in a competitive landscape.
🕑 Reading Time: 16 MinutesSoftware to create, hone and evolve your growth strategy collaboratively with your team.
Meet FrictionlessA specialized marketing program to drive audiences to action with hyper-targeted, conversion-centric experiences.
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Meet SaleslionThe results of our analysis show that top-quartile-growth performers have much lower net-revenue churn than mean performers. The analysis also shows that net-revenue churn improves with larger average contract value (ACV), likely due to more structural churn among SMB customers and higher switching costs associated with larger contracts (Exhibit 1). In particular, between the SMB and the SMBs-and-enterprises customer types, top-quartile performers not only have net-revenue churn that is 14 to 23 percentage points less than mean performers but also have net-revenue churn that is negative in an absolute sense. Negative net-revenue churn means that these top-quartile performers would continue to grow even if they did not acquire any new customers (their ACV expansion in existing accounts is greater than any revenue churn from existing customers).
Elevate your digital marketing efforts with expert consulting that identifies pitfalls, refines strategies, and drives measurable success in a competitive landscape.
🕑 Reading Time: 16 MinutesLearn practical strategies for aligning digital marketing and sales teams to boost collaboration, elevate customer experiences, and achieve revenue growth.
🕑 Reading Time: 20 MinutesExplore strategies to differentiate your brand positioning, build emotional connections, and craft a compelling market position that drives long-term success and customer loyalty.
🕑 Reading Time: 22 MinutesDiscover how business consultants drive scalable growth by offering strategic insights, optimizing operations, and enhancing market adaptability. Learn how they propel businesses toward lasting success.
🕑 Reading Time: 20 MinutesDiscover how expert consulting can help HealthTech companies navigate regulatory challenges, optimize go-to-market strategies, and drive successful product adoption for long-term growth and market success.
🕑 Reading Time: 21 MinutesDiscover the benefits of hiring a Fractional CMO for your SaaS tech company. Learn how this flexible, high-level marketing executive can provide strategic leadership without the long-term commitment and costs of a full-time CMO.
🕑 Reading Time: 20 Minutes