Dual-Motion Strategy: Not Just a Business Buzzword You ever been at a buffet… where you’re loading up your plate, and the dude next to you is just piling on shrimp? […]
If you haven’t done so yet, it’s time to establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals. Then lock these goals in with a service-level agreement between your marketing and sales teams.
From here, clearly define how many marketing-qualified leads must be delivered to the sales team in a given month along with what percentage of those will become sales-qualified, then opportunities, then customers. These metrics will allow you to determine how many account executives will be needed for the sales team when factoring monthly quotas and quota-attainment percentages. It will also help you determine how many visitors and leads the marketing team needs to generate to hit its goals by working backwards from these metrics.
Dual-Motion Strategy: Not Just a Business Buzzword You ever been at a buffet… where you’re loading up your plate, and the dude next to you is just piling on shrimp? […]
Utilize data-driven market research to refine digital marketing strategies, improve audience targeting, and stay ahead in competitive landscapes.
Learn practical strategies for aligning digital marketing and sales teams to boost collaboration, elevate customer experiences, and achieve revenue growth.
Explore strategies to differentiate your brand positioning, build emotional connections, and craft a compelling market position that drives long-term success and customer loyalty.
Discover how business consultants drive scalable growth by offering strategic insights, optimizing operations, and enhancing market adaptability. Learn how they propel businesses toward lasting success.
Why Market Research Personas Matter in EdTech Let me begin by stating the obvious: no one ever grew up dreaming of growing up to be a market research persona. No […]