In today’s tech-saturated market, the term “growth hacking” has become a buzzword that is often thrown around, but what exactly does it mean and why is it significant, particularly for Software […]
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As shown in the chart below, companies that have made it past the $40MM revenue mark use upsells to drive a much higher percentage of their new Average Contract Value (ACV) than smaller companies. In fact, companies in the $40-75MM revenue range attribute twice as much new revenue to upsells as the median company.
Of course, it’s dangerous to imply causation here. There are a number of reasons why we might see this effect in later-stage companies. One unexciting possibility is that their overall growth in new business is slowing down and it’s skewing these percentages in favor of upsells. Let’s look at this data through another lens and explore how upsells are related to growth.
In today’s tech-saturated market, the term “growth hacking” has become a buzzword that is often thrown around, but what exactly does it mean and why is it significant, particularly for Software […]
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🕑 Reading Time: 23 MinutesStrategic planning serves as the blueprint for a company’s success, guiding decisions and actions toward achieving long-term goals. However, the foundation of any effective strategy lies in thorough and comprehensive […]
🕑 Reading Time: 15 MinutesEven if you are already in a Product-Led model, we’ll be discussing a framework for making that decision, some of the pros/cons of doing so, and even some unique alternative ways to look at a product-led growth model.
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