In 2018, the market size of information technology outsourcing amounted to 62 billion U.S. dollars.

From Statista
Quote in SaaS & Tech Growth Strategy

In 2018, the global traditional outsourcing industry generated 85.6 billion U.S. dollars in revenue. In that same year, the total contract value of the business process outsourcing (BPO) market amounted to 23.6 billion U.S. dollars.

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Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

In 2019, spending on IT services is expected to amount to 1,016 billion U.S. dollars worldwide

Internet sales strategies are the only sales method to see a decline in CAC, dropping from $0.54 to $0.42 between 2014 and 2015

The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%

Only 8% of large companies use internet sales strategies. The proportion of companies relying on internet sales increases as company size decreases

SaaS companies in the $7.5MM-$15MM range are among the fastest growers

The fastest growing SaaS companies raise an average of $9.5M in Series A funding

The global cloud computing market size is expected to grow from USD 371.4 billion in 2020 to USD 832.1 billion by 2025

in 2016, women-led companies received $1.46 billion in investments from venture capitalists. Male-led companies, on the other hand, received $58.2 billion

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If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer

More than 1/2 of SAAS companies increased their spending on customer retention last year

26% of SAAS companies with at least $15MM in 2015 GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher.

Growth rate accelerates in the expansion stage ($2.5M – $10M ARR)

Between the SMB and Enterprise customer types, the top-quartile performers not only have net-revenue churn that is 14% to 23% percentage less than the average performers but also have net-revenue churn that is negative in an absolute sense

Invention is 10% inspiration and 90% perspiration.

Net-revenue churn improves with larger Average Contract Value (ACV), likely due to more structural churn among SMB customers and higher switching costs associated with larger contracts

Less than 20% of new revenue came from existing customers in the form of up-sell and expansion sales

The median annual unit churn for SAAS companies was 10% in 2016

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less