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In 2018, the global traditional outsourcing industry generated 85.6 billion U.S. dollars in revenue. In that same year, the total contract value of the business process outsourcing (BPO) market amounted to 23.6 billion U.S. dollars.

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The best SAAS businesses have a LTV to CAC ratio that is higher than 3, sometimes as high as 7 or 8

In all SaaS businesses there will likely come a moment where they realize that not all customers are created equal

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

High-growth companies generate 60% fewer sales opportunities than low-growth companies

The median SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

In 2019, spending on IT services is expected to amount to 1,016 billion U.S. dollars worldwide

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

Women-led companies have historically performed three times better than those with male CEOs

36% of SaaS businesses managed to reduce their revenue churn over the last 12-months

More Growth Strategy Stats

36% of SaaS businesses managed to reduce their revenue churn over the last 12-months

The fastest growing SaaS companies scale their organizations rapidly, growing their teams by an average of 56% each year

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

The median startup spends 92% of first year revenue on customer acquisition, taking 11-months to payback their Customer Acquisition Cost

High-growth companies are 8X more likely to reach $1 billion in revenues than those growing less than 20%.

It’s 4x cheaper to upsell existing customers than acquire new customers: costing just $0.28 to acquire an additional dollar of revenue

How To Make Pricing A Constant Process In Your Organization

Is your SaaS business viable?

In 2018, the global tech spending is forecast to amount to 3,212 billion U.S. dollars.

The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013