- The Basics of Analyzing Your Audience
As audience analysis month draws to a close, Rick goes over the basics to make sure we understand the goals and importance of taking time to analyze your audience. It’s audience analysis month here at Insivia, so lets go over some of the basics and make sure you understand the importance of analyzing your audience. […]
- The Importance of Surveying your Clients
Today, Rick talks about a tool that can help you build a better sales process and put you in a better position to close sales in the future. One thing I wanted to talk to you about today, is not specifically a sales tool, but it’s something you can do and integrate into your business […]
- SaaS SEO Trends and Strategies to Watch in 2023
SaaS SEO Trends and Strategies to Watch in 2023Search Engine Optimization has come a long way since its inception, and it's constantly evolving. As a SaaS company, it's essential to stay on top of these changes to ensure your website ranks highly in search engine results pages (SERPs). In this blog post, we'll explore some […]
- Tips for Interpreting Analytics Data
Having a wealth of data at your fingertips is never a bad thing, but it's a good idea to be cautious when interpreting it. Sometimes the data can actually be misleading.The Trouble with Bounce RateAs Andy mentions in the video, bounce rate is a metric that has to be looked at in context. A target […]
- Take AIM: How to Target the Right Audience
Steps needed to establish and reach your target audience.
- How To Assess Your Brand, Website, Marketing & Competitors
There are two things required to reach a destination - first to know where you want to go, but second to also know where you stand today.
- Driving ROI from Google Analytics
The how-to tutorial on understanding and utilizing Google Analytics to improve conversion, search optimization, engagement and overall better online marketing.
- Segmentation, Targeting, and Positioning
If you try to target everyone you end up not reaching anyone.
- Managing KPIs with Analytics
Key Performance Indicators Last week we provided an introduction to some of the basics of Google Analytics. This week we're going to dig a little deeper, and we'll start with key performance indicators, or KPIs. KPIs are core actions or metrics that you can establish that have a profound impact on your business. They are […]