Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network

Technology brands with the most Facebook fans as of April 2018 (in millions)

Market Research Articles

• The Basics of Analyzing Your Audience
  As audience analysis month draws to a close, Rick goes over the basics to make sure we understand the goals and importance of taking time to analyze your audience. It’s audience analysis month here at Insivia, so lets go over some of the basics and make sure you understand the importance of analyzing your audience. […]
• The Importance of Surveying your Clients
  Today, Rick talks about a tool that can help you build a better sales process and put you in a better position to close sales in the future. One thing I wanted to talk to you about today, is not specifically a sales tool, but it’s something you can do and integrate into your business […]
• SaaS SEO Trends and Strategies to Watch in 2023
  SaaS SEO Trends and Strategies to Watch in 2023Search Engine Optimization has come a long way since its inception, and it's constantly evolving. As a SaaS company, it's essential to stay on top of these changes to ensure your website ranks highly in search engine results pages (SERPs). In this blog post, we'll explore some […]
• Tips for Interpreting Analytics Data
  Having a wealth of data at your fingertips is never a bad thing, but it's a good idea to be cautious when interpreting it. Sometimes the data can actually be misleading.The Trouble with Bounce RateAs Andy mentions in the video, bounce rate is a metric that has to be looked at in context. A target […]
• Take AIM: How to Target the Right Audience
  Steps needed to establish and reach your target audience.
• How To Assess Your Brand, Website, Marketing & Competitors
  There are two things required to reach a destination - first to know where you want to go, but second to also know where you stand today.
• Driving ROI from Google Analytics
  The how-to tutorial on understanding and utilizing Google Analytics to improve conversion, search optimization, engagement and overall better online marketing.
• Segmentation, Targeting, and Positioning
  If you try to target everyone you end up not reaching anyone.
• Managing KPIs with Analytics
  Key Performance Indicators Last week we provided an introduction to some of the basics of Google Analytics. This week we're going to dig a little deeper, and we'll start with key performance indicators, or KPIs. KPIs are core actions or metrics that you can establish that have a profound impact on your business. They are […]

Tech Services Stats

• Cloud application services are expected to grow at an average annual rate of 18.5% through 2025
• The median average contract length is 1.3 years and the average billing term is seven months in advance in 2016. Comparable to 2015, with average contract length shortening from 1.5 to 1.3 years and average billing period increasing by one month from 2015 to 7 months
• A 1% increase in pricing strategy yields an average 11% increase in profit
• Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less
• As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn
• After $10M in ARR, the median growth rate slows to just under 50%
• Women-led companies have historically performed three times better than those with male CEOs
• 36% of SaaS businesses managed to reduce their revenue churn over the last 12-months
• Is your SaaS business viable?

Market Research Stats

• In 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.
• The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer
• Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month
• In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.
• Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added
• Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019.
• The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18
• Investment in marketing automation tools is expected to reach $25 billion by the year 2023
• The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers