Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network

Statistic Info

Technology brands with the most Facebook fans as of April 2018 (in millions)

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Cloud application services (SaaS) to reach $126 billions by the end of 2021

High-growth companies generate 60% fewer sales opportunities than low-growth companies

A 1% increase in pricing strategy yields an average 11% increase in profit

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

More than 1/2 of SAAS companies increased their spending on customer retention last year

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate

54% treat upselling and add-on sales as high priority

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

The venture-backed companies that were acquired most often had a 7 percent share of female execs, as opposed to 3 percent at unsuccessful (unacquired) firms

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In 2020, China is expected to generate 55 billion U.S. dollars in the global medical technology market.

Because of the losses in the early days, which get bigger the more successful the company is at acquiring customers, it is much harder for management and investors to figure out whether a SaaS business is financially viable.

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013

The average Quick Ratio of fastest growing SaaS companies (those with a CAGR of over 50%) is 3.9: generating $3.9 in revenue for every $1 lost to revenue churn

General Dynamics is a market leader in the aerospace and defense industry. In 2018, a total of 105,600 people were working at General Dynamics.

In all SaaS businesses there will likely come a moment where they realize that not all customers are created equal

Since churn is so important, wouldn’t it be useful if we could predict in advance which customers were most likely to churn?

Account Churn Rate (ACR) = customers at beginning of month – customers at the end of month / customers at beginning of month

As companies scale their growth engines, a slightly-above-average churn rate becomes harder and harder to offset with net new revenue growth, especially when the goal is to outpace it by 4x