Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network

From Statista
Statistic in Market Research

Technology brands with the most Facebook fans as of April 2018 (in millions)

Number of fans in millions
Facebook 208.14
Facebook for Every Phone 208.14
Samsung Mobile USA 156.25
Instagram 54.31
Microsoft Windows 47.15
Netflix 44.57
Samsung Mobile 43.48
Intel 38.88
PlayStation 38.57
iTunes 30.46

More Tech Services Stats

51% of large (revenue >$2.5million) SaaS companies use field sales as their primary method of distribution

General Dynamics is a market leader in the aerospace and defense industry. In 2018, a total of 105,600 people were working at General Dynamics.

More than two thirds of SAAS companies experienced annual churn rates of 5% or higher

The fastest growing SaaS companies raise an average of $9.5M in Series A funding

13.7% of sales are online

It’s 4x cheaper to upsell existing customers than acquire new customers: costing just $0.28 to acquire an additional dollar of revenue

All types of investment have grown, year-on-year, with the biggest growth during the seed stage of financing

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

Achieving a SaaS Quick Ratio of 4 is a good benchmark for young, high-growth companies but the equation changes as those companies reach scale

Women-led companies have historically performed three times better than those with male CEOs

More Market Research Stats

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019.

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

Investment in marketing automation tools is expected to reach $25 billion by the year 2023

In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

Cloud application services (SaaS) to reach $126 billions by the end of 2021

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers