93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

From Forbes
Quote in SaaS & Tech Marketing

In today’s fast-paced, multichannel world, marketers no longer have the luxury to spend months crafting large projects; they must innovate and produce on the fly and respond immediately to market disruptions. In their new report, the researchers explain, “Agile for Marketing (A4M) drives long-term marketing strategies with short-term, customer-focused iterative projects that improve responsiveness and relevance. It allows for faster creative, more testing, smarter improvements and better results.”

There is indeed room for improvement. The survey found that 63% of marketing leaders indicate agility as a high priority, but only 40% rate themselves as agile. And that’s leaving opportunity on the table, as the survey also found that marketing departments who consider themselves agile are three times more likely to significantly grow market share.

More Tech Services Stats

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

It’s common for startups to grow rapidly, doubling or tripling in size year over year, until they hit $5M in ARR

26% of SAAS companies with at least $15MM in 2015 GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher.

If a software company grows at 20% annually, it has a 92% chance of ceasing to exist within a few years

Companies with longer contracts (2+ years) reported the lowest annual unit churn

55% of SaaS companies rate Customer Retention as the key metric to measure

Best-in-class SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month

In 2018, the market size of information technology outsourcing amounted to 62 billion U.S. dollars.

In contrast to these, the median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%

Women in western countries use the internet 17 percent more than their male counterparts

More SaaS & Tech Marketing Stats

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

SaaS solutions have the highest security features with 95% security failures due to human error

Finding new ways, more clever ways to interrupt people doesn’t work.

80% of marketers report that their departments are understaffed, making them feel overloaded

Nothing draws a crowd like a crowd.

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

SaaS organizations are now operating in over 100 countries