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In today’s fast-paced, multichannel world, marketers no longer have the luxury to spend months crafting large projects; they must innovate and produce on the fly and respond immediately to market disruptions. In their new report, the researchers explain, “Agile for Marketing (A4M) drives long-term marketing strategies with short-term, customer-focused iterative projects that improve responsiveness and relevance. It allows for faster creative, more testing, smarter improvements and better results.”

There is indeed room for improvement. The survey found that 63% of marketing leaders indicate agility as a high priority, but only 40% rate themselves as agile. And that’s leaving opportunity on the table, as the survey also found that marketing departments who consider themselves agile are three times more likely to significantly grow market share.

Forbes

More Tech Services Stats

Three uses for the SaaS Guidelines

As companies scale their growth engines, a slightly-above-average churn rate becomes harder and harder to offset with net new revenue growth, especially when the goal is to outpace it by 4x

More than two thirds of SAAS companies experienced annual churn rates of 5% or higher

As of December 2018, there were total 105,000 employees in Lockheed Martin, as compared to 126,000 employees in 2015.

36% of SaaS businesses managed to reduce their revenue churn over the last 12-months

In 2020, China is expected to generate 55 billion U.S. dollars in the global medical technology market.

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

The best SAAS businesses have a LTV to CAC ratio that is higher than 3, sometimes as high as 7 or 8

There are around 3.8 million e-commerce sites in the USA

SaaS companies in the $7.5MM-$15MM range are among the fastest growers

More Agile Marketing Stats

80% of marketers report that their departments are understaffed, making them feel overloaded

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

Many a small thing has been made large by the right kind of advertising.

Finding new ways, more clever ways to interrupt people doesn’t work.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Agile projects are twice as likely to succeed as projects run with traditional project management

Intelligent marketing should at times be thrown out the window by your gut feeling.

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

Nothing draws a crowd like a crowd.