93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

Quote Info

In today’s fast-paced, multichannel world, marketers no longer have the luxury to spend months crafting large projects; they must innovate and produce on the fly and respond immediately to market disruptions. In their new report, the researchers explain, “Agile for Marketing (A4M) drives long-term marketing strategies with short-term, customer-focused iterative projects that improve responsiveness and relevance. It allows for faster creative, more testing, smarter improvements and better results.”

There is indeed room for improvement. The survey found that 63% of marketing leaders indicate agility as a high priority, but only 40% rate themselves as agile. And that’s leaving opportunity on the table, as the survey also found that marketing departments who consider themselves agile are three times more likely to significantly grow market share.

More Tech Services Stats

The very best SAAS business has a negative churn rate and will have a Dollar Retention Rate of greater than 100%

Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar giant are no better than 50/50

A 1% increase in pricing strategy yields an average 11% increase in profit

In 2019, spending on IT services is expected to amount to 1,016 billion U.S. dollars worldwide

The top 50% of the fastest growing SaaS businesses generate much higher upsells than their competitors. The larger the business, the greater the impact of upselling

Women-led companies have historically performed three times better than those with male CEOs

Increases in revenue growth rates drive twice as much market-capitalisation gain as margin improvements for companies with less than $4 billion in revenues

What Levers are available to drive Growth

How To Make Pricing A Constant Process In Your Organization

In 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.

More Agile Marketing Stats

The best place to hide a dead body is page 2 of Google search results.

80% of marketers report that their departments are understaffed, making them feel overloaded

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

Finding new ways, more clever ways to interrupt people doesn’t work.

Many a small thing has been made large by the right kind of advertising.

Agile projects are twice as likely to succeed as projects run with traditional project management

can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.

Nothing draws a crowd like a crowd.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.