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In today’s fast-paced, multichannel world, marketers no longer have the luxury to spend months crafting large projects; they must innovate and produce on the fly and respond immediately to market disruptions. In their new report, the researchers explain, “Agile for Marketing (A4M) drives long-term marketing strategies with short-term, customer-focused iterative projects that improve responsiveness and relevance. It allows for faster creative, more testing, smarter improvements and better results.”

There is indeed room for improvement. The survey found that 63% of marketing leaders indicate agility as a high priority, but only 40% rate themselves as agile. And that’s leaving opportunity on the table, as the survey also found that marketing departments who consider themselves agile are three times more likely to significantly grow market share.

Forbes

More Tech Services Stats

SaaS IPOs have more than doubled over the last 12 years

The median annual unit churn for SAAS companies was 10% in 2016

SaaS, and other recurring revenue businesses are different because the revenue for the service comes over an extended period of time (the customer lifetime)

SaaS solutions have the highest security features with 95% security failures due to human error

There are around 3.8 million e-commerce sites in the USA

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

SaaS organizations are now operating in over 100 countries

The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

36% of SaaS businesses managed to reduce their revenue churn over the last 12-months

More Agile Marketing Stats

Finding new ways, more clever ways to interrupt people doesn’t work.

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

80% of marketers report that their departments are understaffed, making them feel overloaded

Many a small thing has been made large by the right kind of advertising.

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

Agile projects are twice as likely to succeed as projects run with traditional project management

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

[Companies] can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.