93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

From Forbes
Quote in SaaS & Tech Marketing

In today’s fast-paced, multichannel world, marketers no longer have the luxury to spend months crafting large projects; they must innovate and produce on the fly and respond immediately to market disruptions. In their new report, the researchers explain, “Agile for Marketing (A4M) drives long-term marketing strategies with short-term, customer-focused iterative projects that improve responsiveness and relevance. It allows for faster creative, more testing, smarter improvements and better results.”

There is indeed room for improvement. The survey found that 63% of marketing leaders indicate agility as a high priority, but only 40% rate themselves as agile. And that’s leaving opportunity on the table, as the survey also found that marketing departments who consider themselves agile are three times more likely to significantly grow market share.

More Tech Services Stats

Cloud application services (SaaS) to reach $126 billions by the end of 2021

SAAS companies with >$250K median ACV book nearly 25% of their contracts at 3 years or longer

When venture capitalists participate in seed rounds, the average round size is 3x larger

The median TTM revenue growth rate + adj. EBITDA margin for publicly traded SaaS companies was ~37%, implying that just under one half met or exceed “The Rule of 40%”

Companies with longer contracts (2+ years) reported the lowest annual unit churn

Account Churn Rate (ACR) = customers at beginning of month – customers at the end of month / customers at beginning of month

Growing faster has twice as much impact on share price as improving margins

The median SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

The average Quick Ratio of fastest growing SaaS companies (those with a CAGR of over 50%) is 3.9: generating $3.9 in revenue for every $1 lost to revenue churn

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

More SaaS & Tech Marketing Stats

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

Many a small thing has been made large by the right kind of advertising.

Content marketing is a commitment, not a campaign.

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

Finding new ways, more clever ways to interrupt people doesn’t work.

Nothing draws a crowd like a crowd.