93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

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In today’s fast-paced, multichannel world, marketers no longer have the luxury to spend months crafting large projects; they must innovate and produce on the fly and respond immediately to market disruptions. In their new report, the researchers explain, “Agile for Marketing (A4M) drives long-term marketing strategies with short-term, customer-focused iterative projects that improve responsiveness and relevance. It allows for faster creative, more testing, smarter improvements and better results.”

There is indeed room for improvement. The survey found that 63% of marketing leaders indicate agility as a high priority, but only 40% rate themselves as agile. And that’s leaving opportunity on the table, as the survey also found that marketing departments who consider themselves agile are three times more likely to significantly grow market share.

More Tech Services Stats

At Facebook, 15 percent of tech roles are staffed by women

Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts. Source: ForEntrepreneurs

In contrast to these, the median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%

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The top 50% of the fastest growing SaaS businesses generate much higher upsells than their competitors. The larger the business, the greater the impact of upselling

Women-led companies have historically performed three times better than those with male CEOs

The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month

To generate a single dollar of new customer revenue, Field Sales strategies have an average Customer Acquisition Cost (CAC) of $1.14

Our experiences with SaaS startups indicate that they usually start with a couple of lead generation programs such as Pay Per Click Google Ad-words, radio ads, etc

The average SaaS company spends just 6 hours determining their pricing strategy

More Agile Marketing Stats

Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

53% of marketers say “no” to projects never or just a few times a year, while another 26% simply don’t have the authority to say “no” at all

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

Nothing draws a crowd like a crowd.

80% of marketers report that their departments are understaffed, making them feel overloaded

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Agile projects are twice as likely to succeed as projects run with traditional project management