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In today’s fast-paced, multichannel world, marketers no longer have the luxury to spend months crafting large projects; they must innovate and produce on the fly and respond immediately to market disruptions. In their new report, the researchers explain, “Agile for Marketing (A4M) drives long-term marketing strategies with short-term, customer-focused iterative projects that improve responsiveness and relevance. It allows for faster creative, more testing, smarter improvements and better results.”

There is indeed room for improvement. The survey found that 63% of marketing leaders indicate agility as a high priority, but only 40% rate themselves as agile. And that’s leaving opportunity on the table, as the survey also found that marketing departments who consider themselves agile are three times more likely to significantly grow market share.

Forbes

More Tech Services Stats

While field sales remains the most popular way to sell for companies >$2.5MM revenue, companies with <$2.5MM revenue tended to use inside sales as their primary mode of distribution

13.7% of sales are online

Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar giant are no better than 50/50

The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

More than 1/2 of SAAS companies increased their spending on customer retention last year

SAAS companies with >$250K median ACV book nearly 25% of their contracts at 3 years or longer

The largest SaaS companies (>$75million yearly revenue) attribute 2.5x as much new revenue to upselling than the smallest SaaS companies (<$1.25million): 28% versus 11%

Growth rate accelerates in the expansion stage ($2.5M – $10M ARR)

Our experiences with SaaS startups indicate that they usually start with a couple of lead generation programs such as Pay Per Click Google Ad-words, radio ads, etc

Google only has a 30 percent female workforce

More Agile Marketing Stats

can’t just keep talking and saying the same old things. They need to listen, interact, and be somewhat interesting, just like any person who wants to be taken seriously.

‘Build it, and they will come’ only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

Many a small thing has been made large by the right kind of advertising.

Intelligent marketing should at times be thrown out the window by your gut feeling.

The best place to hide a dead body is page 2 of Google search results.

Agile projects are twice as likely to succeed as projects run with traditional project management

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Finding new ways, more clever ways to interrupt people doesn’t work.

Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.