93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved93% of CMOs who employ Agile practices say their speed to market for ideas, campaigns, and products has improved

Quote Info

In today’s fast-paced, multichannel world, marketers no longer have the luxury to spend months crafting large projects; they must innovate and produce on the fly and respond immediately to market disruptions. In their new report, the researchers explain, “Agile for Marketing (A4M) drives long-term marketing strategies with short-term, customer-focused iterative projects that improve responsiveness and relevance. It allows for faster creative, more testing, smarter improvements and better results.”

There is indeed room for improvement. The survey found that 63% of marketing leaders indicate agility as a high priority, but only 40% rate themselves as agile. And that’s leaving opportunity on the table, as the survey also found that marketing departments who consider themselves agile are three times more likely to significantly grow market share.

More Tech Services Stats

High-growth companies generate 60% fewer sales opportunities than low-growth companies

In 2017, the world invested around 3.4 billion U.S. dollars in small hydropower technologies, down from 3.9 billion U.S. dollars in 2016.

When determining Sales Capacity, “it’s worth noting that some percentage of new sales hires won’t meet expectations, so that should be taken into consideration when setting hiring goals. Typically we have seen failure rates around 25-30% for field sales reps, but this varies by company. The failure rate is lower for inside sales reps. can be counted as half of a productive rep”

Moving from $1.5 million with an eye towards $10 million in ARR is a tough a task and will take an excellent VP of sales to get you there

The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month

To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)

How To Make Pricing A Constant Process In Your Organization

The fastest growing SAAS companies averaged $250k in MRR and were only losing around 3.2% of that revenue each month to churn

SAAS companies that are focused mainly on enterprise sales have higher levels of professional services

The largest SaaS companies (>$75million yearly revenue) attribute 2.5x as much new revenue to upselling than the smallest SaaS companies (<$1.25million): 28% versus 11%

More Agile Marketing Stats

Nothing draws a crowd like a crowd.

Intelligent marketing should at times be thrown out the window by your gut feeling.

If you look at the higest-rated videos on YouTube, they’re not sad dramas, they’re men getting hit with inflatable balls or animals falling off things. Younger generations love humor, which is why advertising is using increasing quantities of it to sell things. People like it. It works.

Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers.

The best place to hide a dead body is page 2 of Google search results.

Content marketing is a commitment, not a campaign.

Many a small thing has been made large by the right kind of advertising.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.