In this Insivia insight, Andy talks about how custom apps can be used to deliver a more personalized experience to your audience. Apps are often overlooked as a lead generation tool.

In the B2B world of marketing, it’s all about generating leads. Apps are a great way to get prospects into your marketing ecosystem, so this puts you in a great position when the time is right for the prospect to buy.

We often fail to look past the practical or utilitarian aspects of apps, but they are a great way to connect your audience to your content and brand.

Join us later this month for our seminar that will cover the rise of individualization in marketing. This is not just some passing trend, it’s right at the intersection of people and technology. At the seminar, you will learn best practices and practical applications to get the most out of your marketing. Don’t miss this one! Sign up today.