User Experience + Interface Design

Psychology-Driven UX/UI for SaaS Growth
Retention isn’t luck. By mapping buyer motivations, emotions, and cognitive patterns, we design products people can’t live without.
UX/UI Is Where LTV Is Won or Lost.
Most design firms stop at usability. We go deeper—engineering adoption, engagement, and loyalty through buyer psychology.
Adoption is fragile.
Even small moments of friction in onboarding cause drop-off that most teams never recover.
Churn hides in behavior gaps.
Confusing flows, misaligned expectations, or unclear value erode trust quietly until users disappear.
Psychology is the unlock.
When you design for cognitive ease, trust, and motivation, users stick—and revenue compounds.
UX drives valuation.
Investors and acquirers look at retention, net revenue expansion, and LTV—metrics that start in the interface.

Ready to up your game?

Schedule With Me Now

I'm Tony, CRO @ Insivia

Where Psychology Meets User Experience & Product Design.
Psychology is the missing ingredient in most UX/UI. Our team makes it the foundation.
Behavior Mapping
See what truly drives your buyers.
We uncover your buyers’ motivations, habits, and decision triggers—so every interaction is designed to match how they think and act.
Decision Science
Design that nudges action.
By applying cognitive psychology and behavioral economics, we reduce friction and guide buyers toward the next step.
Emotion & Trust
Build confidence that sticks.
Microcopy, visual cues, and feedback loops create experiences that buyers trust—and return to again and again.
Psychology-Driven From Insight to Transformation
Whether you need a teardown, a redesign, or a full transformation, we align with where you are and where you want to go.
Uncover the hidden blockers in your experience.
Discover
  • User behavior profiling & persona validation
  • UX/UI audit of flows & usability friction points
  • Heatmap/clickstream & cognitive load analysis
  • Quick-win recommendations for clarity & adoption
$7k+
1 Month
Turn insights into intuitive, high-performing interfaces.
Design
Discover plus...
  • Psychology-driven wireframes & prototypes
  • Onboarding flow optimization to reduce drop-off
  • Retention loop design to encourage habit formation
  • Buyer-aligned interface copy & micro-interactions
$20k+
3 Months
Embed buyer psychology into every layer of your product.
Transform
Design plus...
  • Full UX/UI redesign & system buildout
  • Iterative user testing + behavioral analytics
  • Persuasive design systems (decision science + trust signals)
  • Ongoing optimization for adoption, retention, and expansion
$50k+
6 Months
User Experience Design
COREOGRAPH
User experience design for a low-code platform.
Our team developed a user interface design system as well as a full interface design for a drag-and-drop low-code builder.
App UI Design
NASA
App development with full user interface.
We built a powerful facilities management web and app platform with easy-to-use interfaces on mobile.
Andy Halko
Andy Halko
Founder & CEO

I started Insivia in 2002 and for over 22 years I have had the chance to work directly with hundreds of companies and founders to redefine or reinvent their businesses.

Think about the last time you used a product that just ‘clicked’ for you. It felt intuitive, right?

That’s the magic of great UX. It’s not just about making things look pretty; it’s about creating a seamless journey for our users. When we nail the UX, we’re essentially guiding our users effortlessly through our product, making it a no-brainer for them to come back for more.

Behavior engineering — it sounds fancy, but it’s all about understanding and influencing how users interact with our products. By tapping into psychological principles, we can design experiences that not only meet their needs but also encourage the behaviors we want to see, like increased engagement or conversion. It’s like having a silent conversation with our users, nudging them in the right direction.

Of course, we can’t forget the interface. It’s the face of our product, the first thing users see and interact with. A well-designed interface is not just aesthetically pleasing; it’s functional, accessible, and speaks directly to our users’ needs. It’s our chance to make a great first impression and set the tone for the entire user experience.

In a world where attention spans are short and competition is fierce, these elements are not just nice-to-haves; they’re essential for standing out and retaining users. Investing in UX, behavior engineering, and interface design is investing in the future of our products and, ultimately, our success.

Let’s not just create products; let’s create experiences that resonate, engage, and retain. After all, at the heart of every great product is a user who feels understood and valued.

Get to know us.

Reach out and let's schedule a discovery call.

( Or book a meeting right now )