Top 10 Strategies for a SaaS Mobile Website

August 7, 2021

It's only logical that your software company launches a mobile-friendly version of their website as research shows the majority of the traffic comes from mobile versions of a website. While creating a mobile SaaS website, use these top ten strategies, and you're good to go.

“Mobile is becoming not only the new digital hub, but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations – it will transform your entire business,” says Thomas Husson, the Vice President, and Principal Analyst at Forrester Research.

As technology evolves, your software business must evolve with it. Within the past decade, there has been a drastic increase in the use of cell phones. 52.2% of all website traffic is generated from mobile phones. To use this fact to your benefit, your software company will do well in creating a mobile-friendly SaaS website. These ten strategies are here to help you with just that!

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1. Use Larger Text Fonts

Using larger text fonts for the mobile version of your SaaS website ensures that the viewers can easily read the website content without having to zoom in. This ensures that the other features of your software website aren't hidden when the user zooms in to view the information they're looking at.

Make your font large enough so that viewers can view the quality content your software website has to offer, no matter the size of their mobile device. 


2. Use A Simple Website Design

Having a simple website design has the advantage of your mobile website loading fast. Keep the design of your software website simple. No need to add high-quality pictures to advertise your software, the web version of your SaaS website is there for that. 

"A clean design and focused copy can go a long way. Remember that you only have a few seconds to convey who you are as a company. This is true for any website design, but is particularly important when you are designing for smaller devices.” Said Michael LaVista, founder, CEO, Caxy Interactive, an application design and development company.


3. Make Your Mobile Website Fast

You need to do whatever you can to make your mobile website swift and steady. 40% of people abandon a website that takes more than 3 seconds to load. Do your homework on what makes your mobile website fast and incorporate your findings in designing your mobile SaaS website. 

You might do well in cutting down high-size images and videos complementing your software descriptions. You can leave the fancy bits for the web version of your SaaS website.


4. Use Large Buttons For Operations

While designing a website for your software company, make sure that you use large enough buttons without the viewer struggling to zoom in. As for your links to other websites or blogs, make sure that is a gap between the two hyperlinks. 

A sufficient gap ensures that the user only clicks on the desired link without accidentally clicking on the other one due to the limited space mobile devices offer.


5. Use Simple Menus

57% of internet users say they won’t recommend a business with a poorly designed website on mobile. Mobile devices don't have a lot of space, unlike desktop computers. For this reason, it would be best if your software website has menus that are relatively simple, easy to read and understand. The menus should be able to provide an overview of your desktop website without compromising on its simplicity. 

Using these simple menus, mobile users can easily navigate software to software to find the one that provides the best solution to their problems. Making your software easy to see through simple menus can also increase the noticeability of that software.


6. Create Forms That Are Easier To Fill

If your software website has forms that users need to fill out to get access to certain software, make sure you keep these forms short. Unlike desktop screens, mobile screens are much smaller, and filling our long forms may be hard for users. This may send them back to where they came from. 

To avoid this, use a concise form with only a few fields. Adding a dropdown menu to answer questions in these forms would be an intelligent move.


7. Add A Creative Call-To-Action

Adding enticing call-to-actions (CTAs) may be challenging when working on a mobile website. However, they are a must if you intend to sell your software. Locate your CTAs at the top of your page so that users don't have to scroll down to see them. 

Use intriguing images, texts, and banners to make your CTA stand out. Using Orange CTAs would be a good move as SAP found that orange CTAs boosted their conversion rate by over 32.5%. 


8. Avoid Pop-Ups

While designing a mobile website for your SaaS company, make sure it's free from pop-ups. 70% of Americans say they get annoyed by irrelevant pop-up ads. Viewers hate pop-ups, and there's nothing that may make a viewer retreat faster than a mobile website with pop-ups.


9. Make Your Contact Details Easier To Find

84% of customers consider customer service to be essential buying software. For this reason, you should always have your contact details in a place where they are easy to locate by your viewers. This helps the users save time, and they don't have to aimlessly navigate around your software website to find a way to contact you. 

If they’re looking for your contact details, it means they have a query regarding your software. Don’t make your users do grunt work just because they want to get in touch with you. You can use chatbots and live chat that appears at the bottom-right corner of the mobile website to help your viewers get in touch with you.


10. Provide A Search Button

Simple menus aren’t always the answer to find the software that your mobile website users have been looking for. This is where the search button comes into play. Up to 30% of visitors to a website will use the search box, and 43% will immediately use it.

You should include a search button in your SaaS website to make sure that your users can find their desired software and information effortlessly without having to toggle through different menus. This is a great way to retain viewers on your website as this saves the viewers' time as having to navigate between many menus may send the users off running from your SaaS website.


Bottom line

In the end, all that matters is that the mobile version of your website can generate the desired traffic through both organic searches and PPCs. Mobile websites play a vital role in generating leads for your software website, and their pertinence in effective marketing cannot be denied.

About Insivia

Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.