To generate a single dollar of new customer revenue, Field Sales strategies have an average Customer Acquisition Cost (CAC) of $1.14

Compared with previous surveys, field sales lagged inside sales by a greater amount this year (6% in 2015 vs. an insignificant 2% difference in 2014). Median growth among field sales dominated companies slightly lagged inside sales dominated companies (by 6% points), but led internet sales by 8% points. Channel sales dominated companies grew significantly faster, though the data is sparse. Mixed also performed well.

SaaS & Tech Growth Strategy Articles

• Segmentation, Targeting, and Positioning
  If you try to target everyone you end up not reaching anyone.
• Take AIM: How to Target the Right Audience
  Steps needed to establish and reach your target audience.
• Understanding the Benefits of Visualizations with GA4: A Guide for SaaS Companies
  Understanding the Benefits of Visualizations with Google Analytics 4 (GA4): A Guide for SaaS CompaniesData visualizations are powerful tools for communicating complex information in a clear and concise manner. They allow us to present data in an easily understood way, regardless of the viewer's level of expertise. Whether it's communicating information internally to team members […]
• Make Tactical Goals Part of Your Vision
  When it comes to your business, you're probably planning a lot of different things - your next marketing move, your newest product, or making an acquistion. But not many businesses spend time planning out how to achieve goals.In fact, a lot of people leave this critical step out during their visions.After all, when most people […]
• Maximizing Revenue with Effective SaaS Sales Strategies
  Maximizing Revenue with Effective SaaS Sales StrategiesSaaS sales strategies have evolved significantly over the past few years, with the industry seeing a compound annual growth rate (CAGR) of 18% from 2020 to 2027, according to a report by Allied Market Research. This growth has resulted in a highly competitive market, where differentiation and customer retention […]
• Creating A Strategic Marketing Approach for Software & Technology Companies
  The most successful marketing campaigns are executed with a clear vision and goal.
• Everything You Need to Know About SaaS Affiliate Programs and How to Implement it Into Your Product-Led Growth Strategy.
  SaaS Affiliate Programs: Everything You Need to Know About and How to Implement it Into Your Product-Led Growth Strategy.Generating trial users and acquiring customers for your SaaS business can be a frustrating challenge. If you're looking for new ways to grow your business, you may have heard of affiliate marketing and wondered how it can […]
• Personas and The “Broken Telephone” Game
  We've all played the telephone game.
• Why Link Building is Crucial for Your SEO Strategy in 2023
  Why Link-Building is Crucial for Your SEO Strategy in 2023Link building is an essential part of search engine optimization and is imperative to a successful SEO strategy. It involves acquiring links from other websites to your own website in order to improve its authority and search engine rankings. In other words, link-building is the process […]

SaaS + Software Stats

• Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.
• It’s common for startups to grow rapidly, doubling or tripling in size year over year, until they hit $5M in ARR
• Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month
• The median startup spends 92% of first year revenue on customer acquisition, taking 11-months to payback their Customer Acquisition Cost
• Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers
• The top 50% of the fastest growing SaaS businesses generate much higher upsells than their competitors. The larger the business, the greater the impact of upselling
• How To Make Pricing A Constant Process In Your Organization
• The global cloud computing market size is expected to grow from USD 371.4 billion in 2020 to USD 832.1 billion by 2025
• The fastest growing SaaS companies raise an average of $9.5M in Series A funding

SaaS & Tech Growth Strategy Stats

• Cloud application services are expected to grow at an average annual rate of 18.5% through 2025
• Cloud-hosted applications have a 99% uptime
• Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added
• All types of investment have grown, year-on-year, with the biggest growth during the seed stage of financing
• High-growth companies are 8X more likely to reach $1 billion in revenues than those growing less than 20%.
• For SaaS companies valued at over $1billion, the median amount of financing raised is $206million
• Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013
• Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.
• The median TTM revenue growth rate + adj. EBITDA margin for publicly traded SaaS companies was ~37%, implying that just under one half met or exceed “The Rule of 40%”