Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000

One way of measuring the efficiency of a company’s revenue model is to benchmark revenue per employee. Google and Facebook, the two most efficient companies, generate $1M per revenue per employee per year.

Setting aside those exceptional cases and focusing instead on SaaS companies, the typical average revenue per employee is about $190k to $210k per year.

SaaS & Tech Growth Strategy Articles

• Sharing Your Vision With Your Customers
  How can you share your vision with your customers? Andy shares his recommendations on bridging the customer gap.
• Social Media Trends for B2B SaaS Brands
  Social Media Trends for B2B SaaS Brands to gain trust, drive trials & demos and speed up the sales cycle.
• 6 Steps For Optimizing Your SaaS Sales Strategy
  Understand your sales process to help build a better funnel, and guide leads through it.
• Evaluating Your Software Brand Positioning Through SWOT Analysis
  It's Strategic Planning month here at Insivia, so we're continuing our conversation about planning for next year.
• Blue Ocean Strategy Developing Value Propositions
• Blue Ocean Strategy
  Today, Andy shares with us what a "Blue Ocean" strategy is and how to implement it in your business and marketing strategies. Blue Ocean StrategyA Red Ocean is an ocean where there's a lot of competition, a lot of people fighting and a lot of blood in the water, which makes it really hard to sell […]
• Make Tactical Goals Part of Your Vision
  When it comes to your business, you're probably planning a lot of different things - your next marketing move, your newest product, or making an acquistion. But not many businesses spend time planning out how to achieve goals.In fact, a lot of people leave this critical step out during their visions.After all, when most people […]
• Understanding the Benefits of Visualizations with GA4: A Guide for SaaS Companies
  Understanding the Benefits of Visualizations with Google Analytics 4 (GA4): A Guide for SaaS CompaniesData visualizations are powerful tools for communicating complex information in a clear and concise manner. They allow us to present data in an easily understood way, regardless of the viewer's level of expertise. Whether it's communicating information internally to team members […]
• Take AIM: How to Target the Right Audience
  Steps needed to establish and reach your target audience.

SaaS + Software Stats

• Growing faster has twice as much impact on share price as improving margins
• Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts. Source: ForEntrepreneurs
• If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer
• Is your SaaS business viable?
• How to Reduce Churn
• The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month
• The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%
• The median SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers
• If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business

SaaS & Tech Growth Strategy Stats

• In 2018, the revenue of General Dynamics amounted to nearly 36.2 billion U.S. dollars.
• It’s 4x cheaper to upsell existing customers than acquire new customers: costing just $0.28 to acquire an additional dollar of revenue
• High-growth companies generate 60% fewer sales opportunities than low-growth companies
• At Facebook, 15 percent of tech roles are staffed by women
• in 2016, women-led companies received $1.46 billion in investments from venture capitalists. Male-led companies, on the other hand, received $58.2 billion
• Investment in marketing automation tools is expected to reach $25 billion by the year 2023
• Improve Your Pricing Schedule And Turn More Profit
• The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%
• The average company gets 16% of new ACV sales from up-sells and expansions, though companies with revenue between $10MM-$40MM are relying more heavily on up-sell and expansions