Utilize data-driven market research to refine digital marketing strategies, improve audience targeting, and stay ahead in competitive landscapes.
The median result is notably higher than compared to previous surveys, where the $1.07 and $0.92 were reported in the 2014 and 2013, respectively. Respondents (excluding the smallest companies) spent a median of $1.18 to acquire each dollar of new ACV from a new customer. The result drops to $1.06 if we include companies with <$2.5MM in revenues.
Utilize data-driven market research to refine digital marketing strategies, improve audience targeting, and stay ahead in competitive landscapes.
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