The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

The median result is notably higher than compared to previous surveys, where the $1.07 and $0.92 were reported in the 2014 and 2013, respectively. Respondents (excluding the smallest companies) spent a median of $1.18 to acquire each dollar of new ACV from a new customer. The result drops to $1.06 if we include companies with <$2.5MM in revenues.

Free guide

Strategy & vision can propel an organization into scalable and predictable growth.

Download 'The Vision Gap' to understand the challenges a weak Vision can cause and the steps to begin building a smarter Vision to drive a business to success.