The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

Statistic Info

The median result is notably higher than compared to previous surveys, where the $1.07 and $0.92 were reported in the 2014 and 2013, respectively. Respondents (excluding the smallest companies) spent a median of $1.18 to acquire each dollar of new ACV from a new customer. The result drops to $1.06 if we include companies with <$2.5MM in revenues.

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Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000

Our experiences with SaaS startups indicate that they usually start with a couple of lead generation programs such as Pay Per Click Google Ad-words, radio ads, etc

Revenue per employee has been steadily increasing in SAAS companies. It serves as a great longitudinal measuring stick to understand the increasing or decreasing efficiency of the business

Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate

As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

While field sales remains the most popular way to sell for companies >$2.5MM revenue, companies with <$2.5MM revenue tended to use inside sales as their primary mode of distribution

SAAS companies that are focused mainly on enterprise sales have higher levels of professional services

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Between the SMB and Enterprise customer types, the top-quartile performers not only have net-revenue churn that is 14% to 23% percentage less than the average performers but also have net-revenue churn that is negative in an absolute sense

High-growth companies generate 60% fewer sales opportunities than low-growth companies

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The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%

The average company gets 16% of new ACV sales from up-sells and expansions, though companies with revenue between $10MM-$40MM are relying more heavily on up-sell and expansions

The very best SAAS business has a negative churn rate and will have a Dollar Retention Rate of greater than 100%

orecasts suggest that global blockchain technology revenues will experience massive growth in the coming years, with the market expected to climb to over 23.3 billion U.S. dollars in size by 2023.

Internet sales strategies are the only sales method to see a decline in CAC, dropping from $0.54 to $0.42 between 2014 and 2015

The median monthly revenue churn for large SaaS companies is 0.75%, translating into an annual revenue churn rate of 10%

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