The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18
The median result is notably higher than compared to previous surveys, where the $1.07 and $0.92 were reported in the 2014 and 2013, respectively. Respondents (excluding the smallest companies) spent a median of $1.18 to acquire each dollar of new ACV from a new customer. The result drops to $1.06 if we include companies with <$2.5MM in revenues.
Market Research Articles
- Why Data Analysis Matters for SaaS Companies and How an Agency Can Support
Why Data Analysis Matters for SaaS Companies and How an Agency Can SupportData analysis has emerged as a critical component for achieving sustainable success and maintaining a competitive edge. SaaS companies, which deliver software solutions over the cloud, are increasingly relying on data-driven insights to drive strategic decisions, enhance customer experiences, optimize product offerings, and […]
- How a SaaS Agency Will Change Your Conversion Rates
How a SaaS Agency Will Increase Your Conversion RatesIn the dynamic landscape of the technology industry, SaaS companies face the perpetual challenge of increasing conversions to drive growth and establish a formidable market presence. Effective marketing for tech companies, particularly SaaS companies, requires a strategic blend of innovation, customer engagement, and data-driven approaches. Collaborating with […]
- 20 Strategy-Changing Stats from a UI UX Design Agency
20 Strategy-Changing Stats from a UI UX Design AgencyUser Experience (UX) and User Interface (UI) design play a pivotal role in the success of Software as a Service (SaaS) companies. As the digital landscape evolves and user expectations continue to rise, the significance of exceptional UX/UI design has become imperative for SaaS companies to remain […]
- Creating A Strategic Marketing Approach for Software & Technology Companies
The most successful marketing campaigns are executed with a clear vision and goal.
- SaaS SEO Trends and Strategies to Watch in 2023
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- How To Assess Your Brand, Website, Marketing & Competitors
There are two things required to reach a destination - first to know where you want to go, but second to also know where you stand today.
- Tips for Interpreting Analytics Data
Having a wealth of data at your fingertips is never a bad thing, but it's a good idea to be cautious when interpreting it. Sometimes the data can actually be misleading.The Trouble with Bounce RateAs Andy mentions in the video, bounce rate is a metric that has to be looked at in context. A target […]
- Custom Analytics Dashboards
There is an overwhelming amount of data in analytics, so Google has made it possible to create custom dashboards so you don't have to thumb through a ton of irrelevant information. You can create multiple dashboards for different roles or departments. We'll walk through creating a dashboard called "content marketing" step-by-step.Getting StartedIn the reporting tab, […]
- Managing KPIs with Analytics
Key Performance Indicators Last week we provided an introduction to some of the basics of Google Analytics. This week we're going to dig a little deeper, and we'll start with key performance indicators, or KPIs. KPIs are core actions or metrics that you can establish that have a profound impact on your business. They are […]