The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

For Entrepreneurs.com
Growth StrategyMarket Research🕑 Reading Time: 0 Minutes

The median result is notably higher than compared to previous surveys, where the $1.07 and $0.92 were reported in the 2014 and 2013, respectively. Respondents (excluding the smallest companies) spent a median of $1.18 to acquire each dollar of new ACV from a new customer. The result drops to $1.06 if we include companies with <$2.5MM in revenues.

Decoding the Mindset of FinTech Consumers: Insights for Founders and Marketers to Master the Art of Engagement
B2B SaaS FinTech Market Research Positioning

With technologies such as blockchain, artificial intelligence, and mobile banking, the landscape of the financial industry has been forever altered. These technologies are not just additions to the consumer’s financial toolkit—they’re rapidly becoming the primary resources for a burgeoning digital economy.

🕑 Reading Time: 16 Minutes