The median result is notably higher than compared to previous surveys, where the $1.07 and $0.92 were reported in the 2014 and 2013, respectively. Respondents (excluding the smallest companies) spent a median of $1.18 to acquire each dollar of new ACV from a new customer. The result drops to $1.06 if we include companies with <$2.5MM in revenues.
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Investment in marketing automation tools is expected to reach $25 billion by the year 2023
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54% treat upselling and add-on sales as high priority
SaaS solutions have the highest security features with 95% security failures due to human error
In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.