Getting paid in advance is really smart idea if you can do it without impacting bookings, as it can provide the cash flow that you need to cover your cash problem
It is often worth providing good financial incentives in the form of discounts to encourage this behavior. The metric that we use to track how well your sales force is doing in this area is Months up Front.
Getting paid more upfront usually also helps lower churn. This happens because the customer has made a greater commitment to your service, and is more likely to spend the time getting it up and running. You also have more time to overcome issues that might arise with the implementation in the early days. Calculating LTV and CAC
The Metric “Months up Front” has been used at both HubSpot and NetSuite in the past as a way to incent sales people to get more paid up front when a new customer is signed. However asking for more money up front may turn off certain customers, and result in fewer new customers, so be careful how you balance these two conflicting goals.
SaaS & Tech Growth Strategy Articles
- When to choose a Product-Led Growth Model
Even if you are already in a Product-Led model, we'll be discussing a framework for making that decision, some of the pros/cons of doing so, and even some unique alternative ways to look at a product-led growth model.
- What’s the difference between marketing and strategic marketing?
Marketing and strategic marketing is sort of like the difference between a piece of cheese and using that piece of cheese to make some delicious lasagna.
- Strategically Determining Your Tech Business Models, Markets & Industries
An in-depth exploration across the spectrum of tech markets, industries, offerings and models to find growth opportunities through understanding the competitive landscape and to envision where our endeavor fits in this grand scheme.
- Building Personas for SaaS & Tech Companies
Building Personas for SaaS & Tech CompaniesStaying ahead of the competition and connecting with your target audience is paramount. To achieve this, SaaS companies rely on a crucial tool in their arsenal: persona building. Table of Contents Getting to Know Personas for Your SaaS Business Leveraging SaaS Marketing Agencies like Insivia to Forge Robust Marketing Pillars […]
- Proven SaaS Marketing Strategies Every Agency Should Implement
Proven SaaS Marketing Strategies Every Agency Should ImplementEffective marketing is a cornerstone of success for Software as a Service (SaaS) companies in today's competitive digital landscape. These companies offer cloud-based solutions and services that rely heavily on recurring subscriptions, making consistent customer acquisition, retention, and growth vital for their sustainability. In this context, SaaS marketing […]
- The Ultimate Guide to Choosing the Right SaaS Marketing Agency
The Ultimate Guide to Choosing the Right SaaS Marketing AgencyTable of ContentsThe Role of SaaS Marketing AgenciesAssessing Your SaaS Marketing Needs: A Crucial Step Towards SuccessDefining Your Selection Criteria: Choosing the Right SaaS Marketing AgencyResearching and Shortlisting Agencies: Finding the Right SaaS Marketing PartnerThe Role of SaaS Marketing AgenciesStrategic Planning: SaaS marketing agencies work closely […]
- What a Web Design SaaS Agency Can Do For You Organization
What a Web Design SaaS Agency Can Do For You OrganizationTable Of Contents What do Web Design SaaS Agencies Do? Top 10 Elements to a Successful SaaS Website Design What Can Web Design SaaS Agencies Offer? Why Utilize a Web Design SaaS Agency What do Web Design SaaS Agencies Do?In the dynamic realm of digital […]
- How a SaaS Agency Will Change Your Conversion Rates
How a SaaS Agency Will Increase Your Conversion RatesIn the dynamic landscape of the technology industry, SaaS companies face the perpetual challenge of increasing conversions to drive growth and establish a formidable market presence. Effective marketing for tech companies, particularly SaaS companies, requires a strategic blend of innovation, customer engagement, and data-driven approaches. Collaborating with […]
- 20 Strategy-Changing Stats from a UI UX Design Agency
20 Strategy-Changing Stats from a UI UX Design AgencyUser Experience (UX) and User Interface (UI) design play a pivotal role in the success of Software as a Service (SaaS) companies. As the digital landscape evolves and user expectations continue to rise, the significance of exceptional UX/UI design has become imperative for SaaS companies to remain […]