Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

Discover the top 20 customer-centric strategy books that help businesses grow by focusing on what buyers truly need. Build smarter, outside-in strategies.

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Learn what it means to be customer-centric, why it matters after the sale, and how companies can build loyalty and retention through better customer experiences.

Learn what it means to be customer-centric, why it matters after the sale, and how companies can build loyalty and retention through better customer experiences.

Learn the difference between buyer-centric and customer-centric strategies—and why knowing when to use each can improve your marketing, sales, and retention.