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Not surprisingly, companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less. This year’s results were in-line with previous surveys.
While field sales remains the most popular way to sell for companies >$2.5MM revenue, companies with <$2.5MM revenue tended to use inside sales as their primary mode of distribution. In comparison with previous surveys, companies $2.5MM+ have shifted to greater use of field sales (+12 percentage points from 2015).
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More SaaS + Software Stats
Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts
Growing faster has twice as much impact on share price as improving margins
The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%
55% of SaaS companies rate Customer Retention as the key metric to measure
More Growth Strategy Stats
The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%
In 2018, the global tech spending is forecast to amount to 3,212 billion U.S. dollars.
High-growth companies offer a return to shareholders 5 times greater than medium-growth companies