Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

For Entrepreneurs.com
Growth StrategyMarket ResearchSales🕑 Reading Time: 0 Minutes

Not surprisingly, companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less. This year’s results were in-line with previous surveys.

While field sales remains the most popular way to sell for companies >$2.5MM revenue, companies with <$2.5MM revenue tended to use inside sales as their primary mode of distribution. In comparison with previous surveys, companies $2.5MM+ have shifted to greater use of field sales (+12 percentage points from 2015).

Decoding the Mindset of FinTech Consumers: Insights for Founders and Marketers to Master the Art of Engagement
B2B SaaS FinTech Market Research Positioning

With technologies such as blockchain, artificial intelligence, and mobile banking, the landscape of the financial industry has been forever altered. These technologies are not just additions to the consumer’s financial toolkit—they’re rapidly becoming the primary resources for a burgeoning digital economy.

🕑 Reading Time: 16 Minutes