Not surprisingly, companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less. This year’s results were in-line with previous surveys.
While field sales remains the most popular way to sell for companies >$2.5MM revenue, companies with <$2.5MM revenue tended to use inside sales as their primary mode of distribution. In comparison with previous surveys, companies $2.5MM+ have shifted to greater use of field sales (+12 percentage points from 2015).
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Growth rate accelerates in the expansion stage ($2.5M – $10M ARR)
Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network
In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.
Cloud application services (SaaS) to reach $126 billions by the end of 2021
The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18