The boom in the industry is creating more jobs for techies. Data reveals there were 627,000 unfilled positions in tech in April 2017

Software, cybersecurity and cloud computing professionals, in particular, are in high demand. As a result, techies are making more money than most professionals. In 2016, tech workers received an average annual salary of $108,900 compared to the national average of $53,040.

SaaS & Tech Growth Strategy Articles

• Your Guide to All Things EdTech: Go-To-Market, Branding, Positioning
  Your Guide to EdTech: Go-To-Market, Branding, and Positioning StrategiesA compelling positioning, branding, and go-to-market strategy is critical for EdTech companies for several reasons.The EdTech market is highly competitive, with many companies vying for attention from educators, students, and parents. A strong brand can help your company stand out in this crowded market and attract new […]
• Make Tactical Goals Part of Your Vision
  When it comes to your business, you're probably planning a lot of different things - your next marketing move, your newest product, or making an acquistion. But not many businesses spend time planning out how to achieve goals.In fact, a lot of people leave this critical step out during their visions.After all, when most people […]
• Successful B2B SaaS Product Launch
  Successful B2B SaaS Product LaunchWhen you've finally finished development and created a SaaS product you are proud of, the next phase is to release your product to prospective customers.This is hardly as easy as opening the doors to the storefront and welcoming customers.In the SaaS industry, you must find a way to digitally bring people […]
• SaaS Trends and Stats You Must Know in 2022
  SaaS Trends and Stats You Must Know in 2022SaaS in 2022 will be a year of growth and innovation with heavy focus on the customer experience. With the impact of COVID-19 on every area of business and consumer needs changing, the SaaS industry underwent radical but essential change throughout 2020 and 2021 To succeed, companies […]
• 7 Ways to Use Digital Sales Rooms for Killer Closing
  7 Ways to Use Digital Sales Rooms for Killer ClosingA digital sales room is sales enablement platform that collects and provides information, tools, and resources to help salespeople close more deals. Digital sales rooms provide a centralized platform for sales teams to access the resources they need to do their jobs efficiently. These rooms can […]
• The Culture Gap
  What is the Culture Gap? Andy explains the idea behind the Culture Gap and what you need to look out for to avoid it.
• How To Assess Your Brand, Website, Marketing & Competitors
  There are two things required to reach a destination - first to know where you want to go, but second to also know where you stand today.
• How to Determine a SaaS Marketing Budget
  Determining a marketing budget for a SaaS or Software company can be a challenging exercise.  Often there is no one right answer for everyone but there are ways to help you attack the problem.Below, read our expanded article and watch our video with Andy Halko as he shares some helpful tips on how to create […]
• Marketing Strategy vs. Marketing Plan
  So you’ve tried every marketing tip in the book, and you still aren’t seeing results. You’ve started a blog, engaged on social media, made videos, and done everything else you’ve been recommended. Despite your extensive efforts, you haven’t seen any increase in your business. So what’s the problem? The problem probably isn’t what you’re doing, […]

Tech Services Stats

• Account Churn Rate (ACR) = customers at beginning of month – customers at the end of month / customers at beginning of month
• It’s 4x cheaper to upsell existing customers than acquire new customers: costing just $0.28 to acquire an additional dollar of revenue
• Because of the losses in the early days, which get bigger the more successful the company is at acquiring customers, it is much harder for management and investors to figure out whether a SaaS business is financially viable.
• Women-led companies have historically performed three times better than those with male CEOs
• 80% of marketers report that their departments are understaffed, making them feel overloaded
• 63 percent of the time, women receive lower salary offers than men for the same job at the same company
• The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%
• It’s common for startups to grow rapidly, doubling or tripling in size year over year, until they hit $5M in ARR
• Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.

SaaS & Tech Growth Strategy Stats

• The best SAAS businesses have a LTV to CAC ratio that is higher than 3, sometimes as high as 7 or 8
• SAAS companies that are focused mainly on enterprise sales have higher levels of professional services
• SaaS organizations are now operating in over 100 countries
• Our experiences with SaaS startups indicate that they usually start with a couple of lead generation programs such as Pay Per Click Google Ad-words, radio ads, etc
• The fastest growing SAAS companies averaged $250k in MRR and were only losing around 3.2% of that revenue each month to churn
• Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.
• How to Reduce Churn
• Growth rate accelerates in the expansion stage ($2.5M – $10M ARR)
• The very best SAAS business has a negative churn rate and will have a Dollar Retention Rate of greater than 100%