Software, cybersecurity and cloud computing professionals, in particular, are in high demand. As a result, techies are making more money than most professionals. In 2016, tech workers received an average annual salary of $108,900 compared to the national average of $53,040.
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To establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals, work backward from the gross revenue amount that marketing is responsible for generating (generally around 40%)