Navigating the buyer journey is like charting a course through an intricate landscape. For businesses focused on enhancing their marketing and sales strategies, understanding this journey is essential; it’s the […]
🕑 Reading Time: 17 MinutesWhat can an Insivia Fractional CMO do for you?
An integral part of your team providing the guidance to scale.
Scale
Lead Generation
Expertise in strategic marketing focused on driving MQLs and SQLs.
- Develop integrated, cross channel strategies aligned to business objectives
- Plan, launch and optimize demand generation campaigns
- Build a MarTech infrastructure to track, test and evolve initiatives
Integrate
Marketing & Sales
Connect the dots between MQL, SQL and revenue.
- Refine pricing strategies, positioning and full-funnel messaging
- Design prospect journeys whether through trials, demos or sales experiences
- Optimize interactions with leads and prospects
Optimize
Lifetime Value
Go beyond activity to build a RevOps system.
- Guide development of onboarding programs that deliver value quickly
- Define your North Star and build OKRs to measure and optimize
- Evaluate and solve retention challenges
Get a single source of truth with collaborative workshops and generative AI to turn your team into unified, strategic superhumans.
When you work with Insivia, you get access to our AI-enabled strategy workspace that redefines building an agile growth strategy.
Founder & CEO
I started Insivia in 2002 and for over 22 years I have had the chance to work directly with hundreds of companies and founders to redefine or reinvent their businesses.
What to know about Fractional CMO
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What does the cadence typically look like?
Our process and cadence is overall structured, yet flexible. After initial onboarding and strategic development, we create a consistent rhythm of strategy, direction, accountability and measurement each month.
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Who would I work with?
We have several senior members of our team who act as Fractional CMOs and we work with you in the process to determine which skill sets and experience will provide the most benefit based on your specific circumstances.
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Can you do implementation of strategies as well?
Often our Fractional CMO is paired with other implementation services so that can can provide bot hthe strategic direction as well as execution of those strategies.