Statistic Info

Cost of Customer Acquisition is About 11 Months’ of Revenue The median startup spends about 92% of first year average contract value on the sale, implying an 11 month payback period on the CAC. An additional months’ revenue is required to upsell a customer and about the same is required to close a renewal.

Tomasz Tonguz

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Account Churn Rate (ACR) = customers at beginning of month – customers at the end of month / customers at beginning of month

The median average contract length is 1.3 years and the average billing term is seven months in advance in 2016. Comparable to 2015, with average contract length shortening from 1.5 to 1.3 years and average billing period increasing by one month from 2015 to 7 months

In 2017, the global adoption rate for biotech soybean amounted to 77 percent.

It’s 9x cheaper to retain existing customers than acquire new customers: costing $0.13 to acquire any additional dollar of revenue

As companies scale their growth engines, a slightly-above-average churn rate becomes harder and harder to offset with net new revenue growth, especially when the goal is to outpace it by 4x

All types of investment have grown, year-on-year, with the biggest growth during the seed stage of financing

The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month

A University of Texas study showed that women ask for $7,000 less than their male counterparts in job interviews

Women-led companies have historically performed three times better than those with male CEOs

In all SaaS businesses there will likely come a moment where they realize that not all customers are created equal

More Growth Strategy Stats

The statistic shows the worldwide IT spending on enterprise software from 2009 to 2020.

It’s 9x cheaper to retain existing customers than acquire new customers: costing $0.13 to acquire any additional dollar of revenue

In 2017, the global adoption rate for biotech soybean amounted to 77 percent.

For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time

The average SaaS company spends just 6 hours determining their pricing strategy

orecasts suggest that global blockchain technology revenues will experience massive growth in the coming years, with the market expected to climb to over 23.3 billion U.S. dollars in size by 2023.

Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar giant are no better than 50/50

The median TTM revenue growth rate + adj. EBITDA margin for publicly traded SaaS companies was ~37%, implying that just under one half met or exceed “The Rule of 40%”

High-growth companies are 8X more likely to reach $1 billion in revenues than those growing less than 20%.

More than 1/2 of SAAS companies increased their spending on customer retention last year