The median monthly revenue churn for large SaaS companies is 0.75%, translating into an annual revenue churn rate of 10%

Statistic Info

Cost of Customer Acquisition is About 11 Months’ of Revenue The median startup spends about 92% of first year average contract value on the sale, implying an 11 month payback period on the CAC. An additional months’ revenue is required to upsell a customer and about the same is required to close a renewal.

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The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

Increases in revenue growth rates drive twice as much market-capitalisation gain as margin improvements for companies with less than $4 billion in revenues

High-growth companies generate 60% fewer sales opportunities than low-growth companies

At a 35% CAGR, it takes 10 years for a SaaS company to grow from $5M to $100M in ARR

Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts

orecasts suggest that global blockchain technology revenues will experience massive growth in the coming years, with the market expected to climb to over 23.3 billion U.S. dollars in size by 2023.

Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000

36% of SaaS businesses managed to reduce their revenue churn over the last 12-months

The best SAAS businesses have a LTV to CAC ratio that is higher than 3, sometimes as high as 7 or 8

In contrast to these, the median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%

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More than 1/2 of SAAS companies increased their spending on customer retention last year

It’s essential to have a point of view that puts a stake in the ground and breaks through the clutter.

General Dynamics is a market leader in the aerospace and defense industry. In 2018, a total of 105,600 people were working at General Dynamics.

When venture capitalists participate in seed rounds, the average round size is 3x larger

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; which may have a dramatically negative effect on your company’s growth. Source: Mckinsey

The very best SaaS businesses have a negative revenue churn rate and will have a Revenue Retention Rate of greater than 100%

High-growth companies are 8X more likely to reach $1 billion in revenues than those growing less than 20%.

Unlike many other industries, if a software company grows at only 20%, it has a 92% chance of ceasing to exist within a few years

The statistic shows the worldwide IT spending on enterprise software from 2009 to 2020.

Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015