The median monthly revenue churn for large SaaS companies is 0.75%, translating into an annual revenue churn rate of 10%

Statistic Info

Cost of Customer Acquisition is About 11 Months’ of Revenue The median startup spends about 92% of first year average contract value on the sale, implying an 11 month payback period on the CAC. An additional months’ revenue is required to upsell a customer and about the same is required to close a renewal.

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Getting paid in advance is really smart idea if you can do it without impacting bookings, as it can provide the cash flow that you need to cover your cash problem

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

Unlike many other industries, if a software company grows at only 20%, it has a 92% chance of ceasing to exist within a few years

Because of the losses in the early days, which get bigger the more successful the company is at acquiring customers, it is much harder for management and investors to figure out whether a SaaS business is financially viable.

Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

Internet Sales strategies have a significantly lower CAC of just $0.42

Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate

In contrast to these, the median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%

In 2020, China is expected to generate 55 billion U.S. dollars in the global medical technology market.

In 2017, the global adoption rate for biotech soybean amounted to 77 percent.

More Growth Strategy Stats

High-growth companies generate 60% fewer sales opportunities than low-growth companies

All types of investment have grown, year-on-year, with the biggest growth during the seed stage of financing

Increases in revenue growth rates drive twice as much market-capitalisation gain as margin improvements for companies with less than $4 billion in revenues

The median average contract length is 1.3 years and the average billing term is seven months in advance in 2016. Comparable to 2015, with average contract length shortening from 1.5 to 1.3 years and average billing period increasing by one month from 2015 to 7 months

Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

Analysed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes

The average SaaS company spends just 6 hours determining their pricing strategy

Revenue Renewal Rate= (MRR up for the renewal at beginning of month- MRR not renewed at the end of month)/ MRR up for renewal at beginning of month)

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

High-growth companies offer a return to shareholders 5 times greater than medium-growth companies