Cost of Customer Acquisition is About 11 Months’ of Revenue The median startup spends about 92% of first year average contract value on the sale, implying an 11 month payback period on the CAC. An additional months’ revenue is required to upsell a customer and about the same is required to close a renewal.
Tomasz TonguzThe median annual unit churn for SAAS companies was 10% in 2016
After $10M in ARR, the median growth rate slows to just under 50%
Women in western countries use the internet 17 percent more than their male counterparts
Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate
High-growth companies generate 60% fewer sales opportunities than low-growth companies