The median monthly revenue churn for large SaaS companies is 0.75%, translating into an annual revenue churn rate of 10%

From Tomasz Tonguz
Statistic in SaaS & Tech Growth Strategy

Cost of Customer Acquisition is About 11 Months’ of Revenue The median startup spends about 92% of first year average contract value on the sale, implying an 11 month payback period on the CAC. An additional months’ revenue is required to upsell a customer and about the same is required to close a renewal.

More Tech Services Stats

47% of millennials want to work at diverse companies, according to a recent study.

At Twitter, 10 percent of tech roles are staffed by women

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

The metrics that matter for each sales funnel, vary from one company to the next depending on the steps involved in the funnel

It’s been reported that women who work in computer and mathematical fields earn 80 cents to the dollar that men earn doing the same job

Is your SaaS business viable?

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; this will become a major drag on growth

80% of venture capital investments take place in the enterprise

The average company gets 16% of new ACV sales from up-sells and expansions, though companies with revenue between $10MM-$40MM are relying more heavily on up-sell and expansions

Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

More SaaS & Tech Growth Strategy Stats

To generate a single dollar of new customer revenue, Field Sales strategies have an average Customer Acquisition Cost (CAC) of $1.14

A University of Texas study showed that women ask for $7,000 less than their male counterparts in job interviews

How Often Should The Pricing Committee Be Meeting And Making Changes?

The best SAAS businesses have a LTV to CAC ratio that is higher than 3, sometimes as high as 7 or 8

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

More than two thirds of SAAS companies experienced annual churn rates of 5% or higher

orecasts suggest that global blockchain technology revenues will experience massive growth in the coming years, with the market expected to climb to over 23.3 billion U.S. dollars in size by 2023.

Is your SaaS business viable?

As with unit churn, companies with longer contracts (2+ years) tend to report lower annual dollar churn