Statistic Info
Cost of Customer Acquisition is About 11 Months’ of Revenue The median startup spends about 92% of first year average contract value on the sale, implying an 11 month payback period on the CAC. An additional months’ revenue is required to upsell a customer and about the same is required to close a renewal.
Tomasz Tonguz
More Tech Services Stats
There are around 3.8 million e-commerce sites in the USA
Women in western countries use the internet 17 percent more than their male counterparts
Companies with longer contracts (2+ years) reported the lowest annual unit churn
In 2018, the revenue of General Dynamics amounted to nearly 36.2 billion U.S. dollars.
The median annual unit churn for SAAS companies was 10% in 2016