Since churn is so important, wouldn’t it be useful if we could predict in advance which customers were most likely to churn?
That way we could put our best customer service reps to work in an effort to save the situation. It turns out that we can do that by instrumenting our SaaS applications and tracking whether our users are engaged with the key sticky features of the product. Different features will deserve different scores. For example if you were Facebook, you might score someone who uploaded a picture as far more engaged (and therefore less likely to churn), than someone who simply logged in and viewed one page.
Similarly if you sold your SaaS product to a 100 person department, and only 10 people were using it, you would score that differently to 90 people using it. So the recommendation is that you create a Customer Engagement Score, based on allocating points for the particular features used. Allocate more points for the features you believe are most sticky. (Later on you can go back and look at the customers who actually churned, and validate that you picked the right features as a predictor of who would churn.) And separately score how many users are engaged with specific scores.
SaaS & Tech Growth Strategy Articles
- When to choose a Product-Led Growth Model
Even if you are already in a Product-Led model, we'll be discussing a framework for making that decision, some of the pros/cons of doing so, and even some unique alternative ways to look at a product-led growth model.
- What’s the difference between marketing and strategic marketing?
Marketing and strategic marketing is sort of like the difference between a piece of cheese and using that piece of cheese to make some delicious lasagna.
- Strategically Determining Your Tech Business Models, Markets & Industries
An in-depth exploration across the spectrum of tech markets, industries, offerings and models to find growth opportunities through understanding the competitive landscape and to envision where our endeavor fits in this grand scheme.
- Building Personas for SaaS & Tech Companies
Building Personas for SaaS & Tech CompaniesStaying ahead of the competition and connecting with your target audience is paramount. To achieve this, SaaS companies rely on a crucial tool in their arsenal: persona building. Table of Contents Getting to Know Personas for Your SaaS Business Leveraging SaaS Marketing Agencies like Insivia to Forge Robust Marketing Pillars […]
- Proven SaaS Marketing Strategies Every Agency Should Implement
Proven SaaS Marketing Strategies Every Agency Should ImplementEffective marketing is a cornerstone of success for Software as a Service (SaaS) companies in today's competitive digital landscape. These companies offer cloud-based solutions and services that rely heavily on recurring subscriptions, making consistent customer acquisition, retention, and growth vital for their sustainability. In this context, SaaS marketing […]
- The Ultimate Guide to Choosing the Right SaaS Marketing Agency
The Ultimate Guide to Choosing the Right SaaS Marketing AgencyTable of ContentsThe Role of SaaS Marketing AgenciesAssessing Your SaaS Marketing Needs: A Crucial Step Towards SuccessDefining Your Selection Criteria: Choosing the Right SaaS Marketing AgencyResearching and Shortlisting Agencies: Finding the Right SaaS Marketing PartnerThe Role of SaaS Marketing AgenciesStrategic Planning: SaaS marketing agencies work closely […]
- What a Web Design SaaS Agency Can Do For You Organization
What a Web Design SaaS Agency Can Do For You OrganizationTable Of Contents What do Web Design SaaS Agencies Do? Top 10 Elements to a Successful SaaS Website Design What Can Web Design SaaS Agencies Offer? Why Utilize a Web Design SaaS Agency What do Web Design SaaS Agencies Do?In the dynamic realm of digital […]
- How a SaaS Agency Will Change Your Conversion Rates
How a SaaS Agency Will Increase Your Conversion RatesIn the dynamic landscape of the technology industry, SaaS companies face the perpetual challenge of increasing conversions to drive growth and establish a formidable market presence. Effective marketing for tech companies, particularly SaaS companies, requires a strategic blend of innovation, customer engagement, and data-driven approaches. Collaborating with […]
- 20 Strategy-Changing Stats from a UI UX Design Agency
20 Strategy-Changing Stats from a UI UX Design AgencyUser Experience (UX) and User Interface (UI) design play a pivotal role in the success of Software as a Service (SaaS) companies. As the digital landscape evolves and user expectations continue to rise, the significance of exceptional UX/UI design has become imperative for SaaS companies to remain […]