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In comparison to previous surveys, it appears there is more confidence in inside sales in the $1K-$25K range.

For Entrepreneurs.com

More SaaS + Software Stats

55% of SaaS companies rate Customer Retention as the key metric to measure

All types of investment have grown, year-on-year, with the biggest growth during the seed stage of financing

Unlike many other industries, if a software company grows at only 20%, it has a 92% chance of ceasing to exist within a few years

Between the SMB and Enterprise customer types, the top-quartile performers not only have net-revenue churn that is 14% to 23% percentage less than the average performers but also have net-revenue churn that is negative in an absolute sense

Software and online services are in a period of dizzying growth

86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

The fastest growing SaaS companies scale their organizations rapidly, growing their teams by an average of 56% each year

The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013

Customer Segmentation analysis will help point out which are your most profitable segments

Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.

More Growth Strategy Stats

Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000

Achieving a SaaS Quick Ratio of 4 is a good benchmark for young, high-growth companies but the equation changes as those companies reach scale

The top 50% of the fastest growing SaaS businesses generate much higher upsells than their competitors. The larger the business, the greater the impact of upselling

Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts

A 1% increase in pricing strategy yields an average 11% increase in profit

A University of Texas study showed that women ask for $7,000 less than their male counterparts in job interviews

26% of SAAS companies with at least $15MM in 2015 GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

High-growth companies offer a return to shareholders 5 times greater than medium-growth companies

To generate a single dollar of new customer revenue, Field Sales strategies have an average Customer Acquisition Cost (CAC) of $1.14