55% of SaaS companies rate Customer Retention as the key metric to measure

SaaS company growth rates are strongly in?uenced by customer retention and upsell For the third year in a row, the survey indicates that the fastest growing SaaS companies have a signi?cantly better record on churn and upsell, underscoring the critical role of managing revenue from existing customers in the SaaS business model.

SaaS & Tech Growth Strategy Articles

• Make Tactical Goals Part of Your Vision
  When it comes to your business, you're probably planning a lot of different things - your next marketing move, your newest product, or making an acquistion. But not many businesses spend time planning out how to achieve goals.In fact, a lot of people leave this critical step out during their visions.After all, when most people […]
• What Type of Media is Right for Your Target Audience?
  Choosing the most suitable media type is necessary if you want to communicate your message to your technical audiences effectively. Technical audiences require a more technically detailed approach when your IT company is conveying its message to them. Use these media types to ensure that your technical audience is getting the insight you aim to […]
• Social Media Trends for B2B SaaS Brands
  Social Media Trends for B2B SaaS Brands to gain trust, drive trials & demos and speed up the sales cycle.
• Best Practices for Legal Tech Website Design
  Best Practices for Legal Tech Web DesignWebsite design has changed dramatically in the last few years. Driven by changes in user expectations and desires, having a good website means more than just a pretty landing page. Well-designed websites can help give your company more visibility, generate leads, boost conversions, and ultimately increase revenue. And especially in […]
• Why Link Building is Crucial for Your SEO Strategy in 2023
  Why Link-Building is Crucial for Your SEO Strategy in 2023Link building is an essential part of search engine optimization and is imperative to a successful SEO strategy. It involves acquiring links from other websites to your own website in order to improve its authority and search engine rankings. In other words, link-building is the process […]
• An Applied Innovation Model
  Innovation and creativity are becoming increasingly valuable as the need for unique solutions to business problems becomes more salient. Cognitive psychologist Scott Barry Kaufman argues that the creative process can be viewed in four stages: 1. Preparation – identify the problem and perform research 2. Incubation – passive, unconscious period where innovation “percolates” 3. Illumination […]
• What's the difference between marketing and strategic marketing?
  Marketing and strategic marketing is sort of like the difference between a piece of cheese and using that piece of cheese to make some delicious lasagna.
• SaaS Trends and Stats You Must Know in 2022
  SaaS Trends and Stats You Must Know in 2022SaaS in 2022 will be a year of growth and innovation with heavy focus on the customer experience. With the impact of COVID-19 on every area of business and consumer needs changing, the SaaS industry underwent radical but essential change throughout 2020 and 2021 To succeed, companies […]
• Everything You Need to Know About SaaS Affiliate Programs and How to Implement it Into Your Product-Led Growth Strategy.
  SaaS Affiliate Programs: Everything You Need to Know About and How to Implement it Into Your Product-Led Growth Strategy.Generating trial users and acquiring customers for your SaaS business can be a frustrating challenge. If you're looking for new ways to grow your business, you may have heard of affiliate marketing and wondered how it can […]

SaaS + Software Stats

• Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate
• How To Make Pricing A Constant Process In Your Organization
• Our experiences with SaaS startups indicate that they usually start with a couple of lead generation programs such as Pay Per Click Google Ad-words, radio ads, etc
• 73% of organizations indicated nearly all their apps will be SaaS by 2021
• Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers
• The average Quick Ratio of fastest growing SaaS companies (those with a CAGR of over 50%) is 3.9: generating $3.9 in revenue for every $1 lost to revenue churn
• How Often Should The Pricing Committee Be Meeting And Making Changes?
• Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less
• How to Reduce Churn

SaaS & Tech Growth Strategy Stats

• Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar giant are no better than 50/50
• Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015
• Cloud application services are expected to grow at an average annual rate of 18.5% through 2025
• SaaS organizations are now operating in over 100 countries
• If a software company grows at 20% annually, it has a 92% chance of ceasing to exist within a few years
• If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; which may have a dramatically negative effect on your company’s growth. Source: Mckinsey
• Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing
• At Facebook, 15 percent of tech roles are staffed by women
• A University of Texas study showed that women ask for $7,000 less than their male counterparts in job interviews