The most significant changes this year include: 1) Upsells: this year just 45% paid full commission rates on upsells, vs. 58% in last year’s group; 2) This year just 32% paid no additional commission on longer term contracts vs. 42% in last year’s group. Not surprisingly, commissions on renewals are typically deeply discounted, with a median rate of 2%. Upsells command a median rate of 8%, and nearly half of the companies pay full commissions on upsells.
For Entrepreneurs.comThe median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18
Investment in marketing automation tools is expected to reach $25 billion by the year 2023
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The best SAAS businesses have a LTV to CAC ratio that is higher than 3, sometimes as high as 7 or 8
The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%
Less than 20% of new revenue came from existing customers in the form of up-sell and expansion sales
High-growth companies generate 60% fewer sales opportunities than low-growth companies
Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts
Google only has a 30 percent female workforce
The fastest growing SaaS companies raise an average of $9.5M in Series A funding