A strong, purposeful brand narrative clearly separates you from competitors and instantly defines why they should buy from you alone. When every team member in your organization is aligned behind a cohesive strategic brand story, every audience you reach resonates and engages.
Increase conversions with messaging that resonates with your key audiences.
Improve validation and confidence by communicating key points clearly.
Align your team towards a consistent strategic message communicated to every outside person.
Achieve frictionless sales by truly articulating what makes you unique in the market.
Indonesia's first decacorn, valued at 10 billion dollars, worked with Insivia to develop a smarter brand strategy.
Over our 20 years in business we have developed a structured, exercise-centric process. A smart, progressive, objective-focused, and collaborative methodology that you can be sure will deliver impactful brand strategy and positioning.
Audience Segmentation & Prioritization
Focus your targeting for highly personalized messaging to increase marketing and sales effectiveness.
Personas & Buyer Insights
Understand your audience capture their attention, ensure your message resonates with their needs, and engage at a deeper level.
Develop a consistent framework for your entire organization to communicate how you sound, look and feel.
Develop key points that truly define what make you unique and articulate why people should do business with you.
Define your core messaging that articulates your value propositions in your brand voice to convey to and convince your audiences.
Create messages across offerings, channels and roles for consistent and strategic communication across marketing, sales, service and operations.
Based on upfront analysis, we develop an organized and connected path to produce a smart, strategic outcome.
Dig deep and remove bias to determine where you stand.
Start, Stop, Continue
Gather team insight into what the organization should start doing, stop doing, and continue doing.
Examine your ideal customer profile through opportunity, demand, specialization, and competition.
Explore the most important factors of your target audience and organize them to define truly impactful insights.
Buying Factor Mapping
Understand what buyers use to make a decision and explore them in comparison to competitors.
Offering / Feature Matrix
Explore and detail what you offer to create organized and structured presentation of what you provide.
Analyze your company from a competitors perspective with nothing held back.
Brainstorm around formulic and PFO positioning structures for messaging.
Brand Voice Exploration
Select and analyze words that define your persona, tone, language and purpose.
Break audience goals down to understand what is a need versus want and the emotions driving buyers.
Understand what makes an MVP for your organization to be highly successful to outline key organizational messages.
Determine a future outcome and breakdown the path to accomplishment to uncover actionable insights.
Prioritize target audiences leveraging past data, your expert-insights, market research, and a logical process to focus resources and budgets on the best opportunities.
Breakdown audiences into personas understanding the research and decision cycles that your buyers go through.
Define key motivations and buying factors as foundational information to utilize in the process of creating your unique positioning.
Watch our episode on Prioritizing & Targeting Audiences from the Brand Strategy Show.
Build a brand hierarchy that clearly communicates and proves your unique position in the marketplace and naturally removes competitors from the board.
Develop a consistent persona, tone, language, and purpose so that everything your organization produces backs up your strategy.
Create messaging that truly articulates and conveys your who, what, why, and how as well as sets the foundation for every audience interaction.
Check out the Market Differentiation & Value Propositions episode from our Brand Strategy Show.
Check out Brand Strategy Communication episode from our Brand Strategy Show.