Define & articulate what makes your business unique, convey your value, and convince audiences to act.
We create 'ah-ha' moments through a structured process, candid feedback, guided brainstorming, and expert insight.
Positioning & Brand Impact Every Aspect of Growth
We believe the right positioning is the key to capturing, defending, and owning your corner of the market.
Marketing + Sales
Evolve your revenue generation into a system that is efficient, effective, and frictionless.
With prioritized audiences, defined unique selling points, a consistent voice, and well-crafted messaging, marketing and sales deliver.
Culture + Operations
Align and inspire your team to drive everyone towards a common vision.
When every member of the team knows why they are there, where you are going, and how to articulate your message, that's when vision becomes reality.
Customer Service
Focused and smart experiences convert customers into evangelists.
Support teams are a direct line to customers and influence what customers become raving fans and which destroy your social proof.
Product Development
Products must be made for customers to attract and retain them.
No matter what you offer, it should be influenced by your audience's needs, wants, and motivations to drive scale.
Indonesia's first decacorn, valued at 10 billion dollars, worked with Insivia to develop a smarter brand strategy.
"For months my team and I have struggled to find just the right solution for our perpetually complex branding problem...
Insivia then came in and helped us to bring structure that is flexible enough to play around with, yet is solid enough to become a foundation for our group of brands."
Diera Hartono | VP of Merchant Marketing
Our specialized Breakthrough Program is built to produce big outcomes.
Our unique system has evolved through hundreds of engagements to be a candid, exercise-driven, collaborative process lead by experts who leverage evidence and logic to progressively solve and define your strategic position.
Breakthrough Positioning produces:
- Audience Segmentation & Prioritization
- Personas & Buyer Insights
- Brand Voice
- Value Propositions
- Positioning Statements
- Key Messaging
- Brand Strategy Guide
Prioritize, examine, and interpret target audiences.
Our process removes bias to truly see audience drivers creating instant affinity and desire.
Prioritize target audiences leveraging past data, your expert-insights, market research, and a logical process to focus resources and budgets on the best opportunities.
Breakdown audiences into personas understanding the research and decision cycles that your buyers go through.
Define key motivations and buying factors as foundational information to utilize in the process of creating your unique positioning.
Watch our Target Audience episode from our Brand Strategy Show.
Define and articulate your voice and value propositions.
Every interaction with a prospect, customer, recruit, or employee is an opportunity to win or lose their interest.
Build a brand hierarchy that clearly communicates and proves your unique position in the marketplace and naturally removes competitors from the board.
Develop a consistent persona, tone, language, and purpose so that everything your organization produces backs up your strategy.
Create messaging that truly articulates and conveys your who, what, why, and how as well as sets the foundation for every audience interaction.
Check out the Differentiation episode from our Brand Strategy Show.
A great strategy has to be evangilized and executed.
When you position your organization for success and invest in messaging that seperates you from the competition, it must be infused into every experience and interaction.
Check out Brand Strategy Communication episode from our Brand Strategy Show.
Download our Brand Strategy Guidebook
A detailed, awesome step-by-step guide to positioning and brand strategy.
