SaaS and tech businesses should never underestimate the amount of traffic that search engines and proper SEO can drive. Even if you don’t rank and are not seeing revenue from search now, there is massive opportunity for lead generation.
Only the first few results of any search get the majority of clicks and if you aren’t showing up high in the rankings, then most likely your competitors are. SEO is the process of improving your site to rank higher both with on-site and off-site search optimization.
Related Article: Choosing a SaaS SEO Agency
Improve your websites foundational search optimization by improving title tags, metadata, speed, coding, landing pages, cross-linking, and a number of other important techniques.
Build authority and relevancy by creating off-site SEO signals such as inbound links, guest blogging, and social media. Authority is a key component to higher ranks.
No matter what stage in your SaaS journey, search optimization and inbound leads are a top strategy for acquiring users. SEO traffic leads to higher conversion because visitors have buying intent.
Search auditing is often the first step in identifying gaps and opportunties to build a game plan for higher rankings.
Analyze current SEO rankings, competitors rankings, technical factors, inbound links and more.
Find the SEO phrases that indicator visitors ready to buy and are best for results.
We look at volume, competitiveness and buying intent to make sure that we are focused on the right search phrases for you to grow.
SaaS companies need focused, valuable content that targets the right phrases, gains shares, and builds inbound links.
Content marketing and SEO landing pages are tactics we use to target rankings for specific phrases.
Set the foundation for search engines that signal a quality experience for visitors.
Search engines want their searchers to have a fast and quality experience after clicking on a result, so your technical SEO has to be on point.
Inbound links to your SaaS website signify relevance and quality.
We help software sites build valuable links that are not spammy and result in increased direct traffic and search rankings.
Don't just create great content for SEO, get it in front of the right people.
Shared content is the first step in developing inbound links and direct traffic. Leverage email and social to build your SEO presence.
One of our core principles is to be "Results-Obsessed" to truly understand our clients desired outcomes and focus our efforts to achieve them with tangible metrics.
When it comes to ranking higher in search, activity and quantity won't cut it. True results are produced with a strategy that identifies key phrases that will produce outcomes and quality of execution that matters to search engines.
Our unique qualifications:
Buyers for software have certain intent when they search and often are looking for options that they compare and often take quick action. SaaS sites include freemium, free trial or demos and its key that they find the right content based on their intent.
B2B SaaS is growing faster and faster. Search rank is still one of the top ways that B2B software companies acquire both users and leads. Business buyers often use search more than consumers to find a solution to their needs.
Content is one of the most important strategies in growing search rankings. While every software is different, it is important to have expertise with buyers looking for a digital product.
Turn-key software drives users to take action right away into free trials or freemium accounts. SEO for SaaS should take into consideration the journey users will take when building landing pages.
For larger software companies that are looking to generate leads for sales teams, SEO takes a different path in the types of phrases and journey that you design for visitors to convert in.
SaaS companies work in sprints and often can pivot quickly in their acquisition strategies or target audiences. Our approach is built to work with companies that require an agile mindset.
BEGIN YOUR SEO JOURNEY
Once you're complete this SEO audit, Insivia can help by taking a deeper dive to develop a strategy and then work with you to continuously increase your search rank.
We're considered one of the top SEO companies in for SaaS companies in the world.
SEO is an ongoing process of optimizing and expanding your site. Search engines want quality content that is relevant to what searchers are looking for. We focus on quality over quantity combined with technical expertise.
Know where you stand when it comes to SEO. Start with identifying problems, outlining opportunities, comparing competitors, and building baselines for optimization.
Blogging, landing pages, and other quality content are a centerpiece of search optimization. We can help you build the strategy and create the right content.
When we start an SEO engagement, our goal is to rapidly produce value for you. A kick-off sets the cadence for the relationship and our unique SaaS-Centric onboarding gets us moving quickly.
Understanding your current state, competitors and goals is an important part of making sure that we achieve revenue objectives. SEO is a path to grow and must align with the strategies of the organization.
We know that a focus on the right priorities can move us faster - the age old 80/20 rule. The same goes for SEO and our approach is to constantly evaluate what will produce the best results.
SaaS companies often live and die by their metrics. When we optimize for SEO we benchmark and then provide consistent reports that are easy to comprehend.
Data is powerful, but interpretation is what bridges the gap between numbers and producing results. We use data intelligently and combine reports across marketing and sales to make better recommendations.
SaaS companies are agile and must shift priorities or strategies quickly. Part of our engagement is that we align our target phrases and approach to business objectives.
We wrote this 3,000 word targeted article shows that search optimization is a journey. It starts small but can grow to be a continual source of targeted traffic. This is just one example of our own for how SEO can work.
One of the most important things to remember whenever creating content for search optimization is that you want it to be valuable, unique and topically focused.
By making it valuable, you not only increase the likelihood of shares but also create a positive brand impression. Also, a unique piece of content has less competition while being focused helps achieve top rank in the search engines for specific terms.
Imagine just creating 12 of these articles that get 500 visits a day. That's search optimization.
Our agency connects with clients on Slack so that their is fast and simple communication as well as use project management tools for long-term planning and accountability.
We use many of the most powerful software platforms build for monitoring and improving SEO. What's most important is our team is adept at using them to find the right strategies and make speedy improvements.
SEO is more than reporting or auditing. A lot of SEO firms only do parts of the equation, but we have built a full-service team to support any tactics needed.
Creating new content, sharing on social, receiving inbound links and creating focused landing pages can be built off of new feature announcements. When done right, they can really help drive rank for specifica pains or solution searches. New feature announcements are great for SaaS companies to leverage on a consistent basis.
For SaaS companies looking to rank in search engines, publishing thorough documentation and information on APIs can produce targeted traffic and inbound links.
Links for popular sites provide benefits not just for direct traffic but also support for search. For newer companies, it's about creating awareness for search engines and visitors to share. For more established companies, directories are a lot about reviews and validation.
Great content, distributed to existing audiences, shared and then linked to is the cycle of building links and ranking. SaaS companies can promote their content in their app and encourage users of the platform to share with their audiences.
Software has the opportunity to be visual which means the creation of unique types of content from explainer videos, recorded demos, webinars, product tours and so much more.