Marketing.
Sales.
Customer Service.
Product.
Raising capital.
In the first episode of our Brand Strategy Video Series, we explore common misconceptions about what a brand really is and how a brand strategy can be a massive catalyst for growth.
Watch Andy Halko, CEO & Tony Zayas, VP of Growth talk about what a brand strategy really is.
A brand strategy is how you define what makes your SaaS product absolutely unique in the marketplace and clearly defines what separates from your competitors.
Once you create an impactful and strategic brand, it impacts every part of your organization.
Your brand strategy defines what makes you different as well as how you look, sound, feel, and present your business to the world. When developing a B2B SaaS brand position, it should be a framework for how you talk about your business, how the entire team executes their jobs and where the company is headed.
In this episode, we talk about how to prioritize your target market which is one of the most important steps to a successful brand strategy.
The first part of a brand strategy should be to narrow your market, then you can create the elements of a brand that will make you more competitive.
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The entire team from sales and marketing to operations and customer service have to be aligned, working together, and executing on their objectives.
The biggest issue is that it's easy to get sucked into the day-to-day working in the business - just checking tasks off your list - rather than working ON the business figuring out where you want to go and how to get there.
In episode 3 we discuss Personas, Motivations & Buying Factors. To develop a great brand strategy and message we must start with who we are targeting, what drives them and why they buy.
When we don't know the answer to these fundamental questions, then our marketing, sales, and operations are not aligned and working together.
That makes the uphill growth battle even more challenging.
In episode 4 we focus on Market Differentiation & Value Propositions. One of the most important parts of marketing and sales is defining what makes you truly unique in the marketplace and how to articulate that.
Defining a crystal clear, intelligent Brand Strategy that gets every person in our organization able to articulate what makes you the most unique company in the world.
And when every marketing activity, every sales meeting, and every customer interaction is infused your unique market position and value propositions
It completely obliterates competitors - making them irrelevant - while your target market salivates at the idea of choosing you.
Developing an impactful and powerful Brand Strategy isn't easy but it doesn't have to be impossible.
Over the last 18 years in my own business working with hundreds of organizations on how to grow, I've developed a program that brings logic and simplicity to the process of developing unique brands while making the outcome even more strategic.
We call it the Breakthrough Brand Strategy.
In this episode we explore the personification of your brand strategy into a visual identity with your fonts, colors, and logo.
Our video series dives deep into our specialized approach to building a smart strategy to drive growth.
What makes it special is that we have created logical exercises that build upon each other in a progressive process. This approach removes a lot of the bias and gives structure to the problem solving required to create the right brand strategy.
If you are interested in learning more about our program, just contact our team.
We talk all about developing your foundational messaging including a short identifier, flag in the ground, position statement, and elevator pitch.
In this episode we explore the personification of your brand strategy into a visual identity with your fonts, colors, and logo.
A great brand strategy must be evangelized by every employee and infused in every nook and cranny of your business.
In the final episode of our Brand Strategy show, we sit down and go beyond brand strategy to talk about values, vision and mission for how they can influence your brand.
Duration: 1.5 - 2 hours
Speaker / Trainer: Andy Halko, CEO of Insivia
Type: Interactive with Active Working Time
Materials: Brand Strategy Workbook
A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. But what does that really mean?
Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand -- the combined components of your company's character that make it identifiable.
These perfectly connect consumer behaviors, beliefs, trends and time to your company's core competencies while making competitors irrelevant feels like fitting a key into a lock. Finding that key is rarely an easy process.
Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand.
One quick call and we'll share our approach - no pressure.
Talk with usThere are two things required to reach a destination - first to know where you want to go, but second to also know where you stand today. It's true, if we asked Google maps to direct us to Pittsburgh, but it had no idea where we were then it could not show us the path we need to take.