Lead Generation

7 Ways to Make Your CTA Work for You

Article in Conversion Optimization

In a previous post, we discussed Why Your Website Is the Center of Your Marketing Strategy, and as such your website should be capturing leads on a steady basis. If it’s not, why? Most likely it’s because you aren’t asking a lead to take an action or you aren’t providing the lead with a compelling […]

Why Search Traffic Is Still the Top Driver for Software Companies

Article in Agile Marketing

In a world of ever-evolving technology and processes, a lot has changed when it comes to SEO. Because of this change, B2B marketers need to reconsider their lead generation strategies. Need more convincing? Check out these statistics Google found on the most recent trends: Almost half (48%) of customers uncover B2B tech brands they haven’t […]

Marketing Strategy vs. Marketing Plan

Article in Agile Marketing

So you’ve tried every marketing tip in the book, and you still aren’t seeing results. You’ve started a blog, engaged on social media, made videos, and done everything else you’ve been recommended. Despite your extensive efforts, you haven’t seen any increase in your business. So what’s the problem? The problem probably isn’t what you’re doing, […]

How to Find Relevant Content for Law Firm Marketing & Sales

Article

It’s important to know what kind of content you should be sharing on your law firm’s website. Having the right content people are looking for can help position your firm as a key resource for existing and potential clients. Insivia’s Patrick Zangardi explains some ways your company can achieve success.