Lead Generation

Lead generation is a key component for any business to grow their revenue and maintain customer satisfaction. However, the process of lead generation can be difficult, time-consuming, and expensive if you don’t know where to begin.

We’re covering some tips on how to generate leads using content marketing as well as providing organizations with an overview of the benefits of generating qualified leads through content marketing.

Explore our Conversion Optimization solutions.

Best Medical Device Websites


In this article, we shall highlight the best medical device websites where you can have access to vital information that helps you in product design and market penetration strategies.

7 Ways to Make Your CTA Work for You

Article in Conversion Optimization

In a previous post, we discussed Why Your Website Is the Center of Your Marketing Strategy, and as such your website should be capturing leads on a steady basis. If it’s not, why? Most likely it’s because you aren’t asking a lead to take an action or you aren’t providing the lead with a compelling […]

Why Search Traffic Is Still the Top Driver for Software Companies

Article in Agile Marketing

In a world of ever-evolving technology and processes, a lot has changed when it comes to SEO. Because of this change, B2B marketers need to reconsider their lead generation strategies.Need more convincing? Check out these statistics Google found on the most recent trends:Almost half (48%) of customers uncover B2B tech brands they haven’t heard of […]

Marketing Strategy vs. Marketing Plan

Article in Agile Marketing

So you’ve tried every marketing tip in the book, and you still aren’t seeing results. You’ve started a blog, engaged on social media, made videos, and done everything else you’ve been recommended. Despite your extensive efforts, you haven’t seen any increase in your business. So what’s the problem? The problem probably isn’t what you’re doing, […]

How to Find Relevant Content for Law Firm Marketing & Sales


It’s important to know what kind of content you should be sharing on your law firm’s website. Having the right content people are looking for can help position your firm as a key resource for existing and potential clients. Insivia’s Patrick Zangardi explains some ways your company can achieve success.

Marketing Campaigns You Can Fall in Love With

Article in Agile Marketing

Valentine’s day is a time for love, chocolate, and marketing. No, really. We’ve seen an increase in spend and a growing number of purchases outside of the traditional spousal gifting in recent years. February 14 has grown to be a very important date to marketers. But don’t stifle the brilliance displayed during holiday campaigns to […]

5 Tips to Market Your Growing Real-Estate Development Business


Whether you are new to real estate development or have been at it for years, you need to effectively market yourself. Blending a combination of decades-old marketing tactics with modern-day online medium gives you the best chance of success. Below are five tips to help you figure out what to focus on the best chance […]

How Can Manufacturers Get the Right Customers?

Article in Market Research

For Manufacturers it can be a struggle to capture the right customers. In this insivia insight Andy shares a few tips to make this process a success. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!

3 Ways Manufacturers Can Market Using Their Vendors

Article in Agile Marketing

There are a lot of different ways to market your company, but very few think to use resources like their vendors to do so. In this insight Andy describes three different ways manufacturers can benefit from using their vendors with different marketing initiatives. Did you like this insight? Make sure you stay connected to our […]

An Example of Merging Digital and Traditional Marketing

Article in Agile Marketing

Matt shares an example of how to merge your digital and traditional marketing tactics. We’re talking about traditional marketing this month, so lets talk about how you can mix digital marketing with traditional marketing in the same campaign. Let’s say you are a car manufacturer and you have a specific vehicle that you are trying […]

The Value of Hosting or Sponsoring Events

Article in Agile Marketing

Today Nina talks about the value of hosting or sponsoring events. Effective marketing is all about providing value to your customers and giving them an experience that they will remember. One of the best ways to do this is by hosting or sponsoring events. Events give you the opportunity to directly interact with your potential customers, […]

Bringing a Digital Twist to Trade-Show Designs

Article in Agile Marketing

Today Patrick talks about how you can bring a digital twist to trade-show designs. Something that is really great to do is to tweak your trade-show marketing campaign by giving it a digital element. Bringing a digital aspect to a traditional element such as a booth or handout can really help generate buzz for your […]

Ways to Evolve Traditional Marketing

Article in Agile Marketing

Derek talks about how to evolve your traditional marketing campaign. Like we’ve said before, traditional marketing is not dead! Digital marketing is not going to get rid of traditional marketing, but traditional marketing does need to evolve, adapt, and integrate with digital. A lot of our customers, especially manufacturers need to utilize traditional marketing techniques […]

How Can You Use Content Marketing in Traditional Marketing Campaigns?

Article in Agile Marketing

Today Andy explains how you can incorporate your content marketing into traditional marketing tactics.   How can you use Content Marketing in Traditional Marketing? Content Marketing is one of the biggest trends right now and you can really benefit from it by incorporating it into your traditional marketing campaigns. When you are sending direct mail […]

Gaining a Competitive Edge with Traditional Marketing

Article in Videos

Today Derek shares how you can gain a competitive edge with the use of Traditional Marketing. To learn more about how you can best use traditional marketing in your business, make sure you check out our seminar on January, 30 @ 11:30 a.m or contact us today.

The Basics of Analyzing Your Audience

Article in Growth Strategy

As audience analysis month draws to a close, Rick goes over the basics to make sure we understand the goals and importance of taking time to analyze your audience. It’s audience analysis month here at Insivia, so lets go over some of the basics and make sure you understand the importance of analyzing your audience. […]

Why is Mobile Important to a Company’s Success?


We’ve been talking about mobile all month and we’re continuing to focus on the importance of mobile marketing for companies. Smartphone and tablet usage is rising and continues to shake up the way businesses operate. With many companies’ audience’s turning to their mobile devices to find information and shop, it has become a necessity to […]

Do You Need a Mobile Strategy?

Article in Videos

Do you need a Mobile Strategy? Today Patrick explains what you need to do to make sure your mobile marketing is a success. Video Transcription A common question that we receive is should I have a mobile strategy and the short answer is yes and the slightly longer answer though is it should be a […]

Mobile Marketing 2013


Mobile devices have seen a boom in the last few years making the number of smartphone users in the U.S. reach over 80 million. To add to the mobile device increase, tablet users are also growing at a high pace. This has pushed businesses into an awkward position by forcing them to look into Mobile […]

How Do You Make Product Packaging Stand Out?

Article in Videos

Chad gives you a few tips that can help with designing your product packaging. Video Transcription When designing packaging you really want your products to stand out. In order to do that you need to take a few steps. First off make sure you research. You need to know what your competitors are doing. Do […]

Important KPIs For B2B Companies


When running any kind of marketing campaign, it is important to measure your successes with Key Performance Indicators (KPIs). It’s also important to measure the right KPIs so that you don’t waste time and money. You want to measure performance so that you can improve your efforts and make your campaign even more successful. Although […]

How Can Design & Technology Help Sales People Close Deals?


Andy talks about the importance of design and technology, and how it can influence your sales. Video Transcription Design and technology are extremely important to your sales process. Design from a standpoint that you want to have a brand that’s consistent across everything you do which breeds confidence in prospects. And then you also want […]

What To Think About When Putting a Call-to-Action on a Website


Colin gives a few tips you should consider when including a call to action on your website. Video Transcription When talking about calls to action it is important to consider what and how many actions to have.  Many sites have too many calls to actions or conversions that can prompt user confusion or inaction. Conversations […]