The median average contract length is 1.3 years and the average billing term is seven months in advance in 2016. Comparable to 2015, with average contract length shortening from 1.5 to 1.3 years and average billing period increasing by one month from 2015 to 7 months

From For Entrepreneurs.com
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The phenomenon of longer contract terms for larger contracts is pretty clear. Companies in the “elephant hunter” group are less aggressively booking super long-term contracts. Respondents with >$250K median ACV book nearly 25% of their contracts at 3 years or longer (down from 35% in the 2015 group).

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Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.

It’s 4x cheaper to upsell existing customers than acquire new customers: costing just $0.28 to acquire an additional dollar of revenue

Growth rate accelerates in the expansion stage ($2.5M – $10M ARR)

54% treat upselling and add-on sales as high priority

High-growth companies offer a return to shareholders 5 times greater than medium-growth companies

Customer Segmentation analysis will help point out which are your most profitable segments

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

Investment in marketing automation tools is expected to reach $25 billion by the year 2023

High-growth companies generate 60% fewer sales opportunities than low-growth companies

If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer

More SaaS & Tech Growth Strategy Stats

In 2019, spending on IT services is expected to amount to 1,016 billion U.S. dollars worldwide

The global cloud computing market size is expected to grow from USD 371.4 billion in 2020 to USD 832.1 billion by 2025

SaaS solutions have the highest security features with 95% security failures due to human error

Revenue Renewal Rate= (MRR up for the renewal at beginning of month- MRR not renewed at the end of month)/ MRR up for renewal at beginning of month)

SaaS, and other recurring revenue businesses are different because the revenue for the service comes over an extended period of time (the customer lifetime)

As companies scale their growth engines, a slightly-above-average churn rate becomes harder and harder to offset with net new revenue growth, especially when the goal is to outpace it by 4x

SaaS businesses face significant losses in the early years (and often an associated cash flow problem)

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

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