The median startup spends 92% of first year revenue on customer acquisition, taking 11-months to payback their Customer Acquisition Cost

Product-Led Growth for Enterprise: Balancing Self-Serve Growth with Strategic Enterprise Sales

Dual-Motion Strategy: Not Just a Business Buzzword You ever been at a buffet… where you’re loading up your plate, and the dude next to you is just piling on shrimp? […]

Unlock Revenue Growth: Aligning Digital Marketing and Sales for Success

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Brand Positioning That Actually Works (Because You Did the Work)

Explore strategies to differentiate your brand positioning, build emotional connections, and craft a compelling market position that drives long-term success and customer loyalty.

Unlock Scalable Growth: How Business Consultants Propel Your Success

Discover how business consultants drive scalable growth by offering strategic insights, optimizing operations, and enhancing market adaptability. Learn how they propel businesses toward lasting success.

Expert Guidance in HealthTech: Mastering Go-To-Market Strategies with Specialized Consulting

Discover how expert consulting can help HealthTech companies navigate regulatory challenges, optimize go-to-market strategies, and drive successful product adoption for long-term growth and market success.

What Is A Fractional CMO

Discover the benefits of hiring a Fractional CMO for your SaaS tech company. Learn how this flexible, high-level marketing executive can provide strategic leadership without the long-term commitment and costs of a full-time CMO.

Because of the losses in the early days, which get bigger the more successful the company is at acquiring customers, it is much harder for management and investors to figure out whether a SaaS business is financially viable.

Moving from $1.5 million with an eye towards $10 million in ARR is a tough a task and will take an excellent VP of sales to get you there

26% of SAAS companies with at least $15MM in 2015 GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher.

The average company gets 16% of new ACV sales from up-sells and expansions, though companies with revenue between $10MM-$40MM are relying more heavily on up-sell and expansions

Growing faster has twice as much impact on share price as improving margins

More than 1/2 of SAAS companies increased their spending on customer retention last year

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

Companies with longer contracts (2+ years) reported the lowest annual unit churn

The median average contract length is 1.3 years and the average billing term is seven months in advance in 2016. Comparable to 2015, with average contract length shortening from 1.5 to 1.3 years and average billing period increasing by one month from 2015 to 7 months